What is the origin of AOEO brand? It's windy recently. Why is China Quality Network there? ...

AOEO is a skin care brand established on 20 19. Its Chinese name is Zhihuan Aoyi. We have been committed to creating simple, effective and gentle products and bringing safe and effective skin care products to every consumer. Its main products include facial cleanser, facial mask, hand cream and essence stock solution. Tmall first entered the e-commerce platform.

AOEO launched intensive marketing promotion on platforms such as Tik Tok and Xiaohongshu, and finally succeeded in breaking the circle. Careful analysis of AOEO's sales growth path shows that AOEO must have spent a lot of money on marketing promotion. Not only did we cooperate with KOL, the head of Tik Tok's major beauty cosmetics, but also cooperated with anchor experts to promote short videos and live broadcasts with goods. Tik Tok's influential evaluation account was also invited to speak for the brand.

AOEO technology innovation

AOEO focuses on "plant component matching technology" and takes "focusing on component matching research" as its product concept. Specifically, it is "based on traditional Chinese herbal medicines in China, integrating modern biological research technology, analyzing the pharmacological and nursing characteristics of plant components, and matching with other plants and components according to the core research ratio", thus forming a product formula.

In the field of make-up, although brands such as Appropriate Herbal Medicine and Yunnan Baiyao Zhiji are also making great efforts to conduct market education in the direction of "Chinese herbal medicine", the effect is not good. A large part of the reason is the rise of the "component party" skin care trend, which makes consumers more familiar with "hyaluronic acid" and "nicotinamide", and "herbal skin care" has gradually become the current "plant essence" and "plant extract".