What is the relationship between Haier and the commander-in-chief brand?

Commander-in-Chief is a home appliance brand launched by Haier Group, and it is the third sub-brand of Haier after Haier and casarte. The technical support and after-sales service of the commander-in-chief are the same as those of Haier. The only difference is that Haier is now a high-end brand, while the commander-in-chief has just started, focusing on low-end and Internet customization.

Extended data:

Haier is the world's leading provider of good life solutions. Provide complete solutions for smart home appliances such as refrigerators, washing machines and air conditioners. Haier Smart Home uses the Internet of Things, artificial intelligence and big data to achieve the best intelligent life experience through the combination of U+ open IOT platform and scene business. In the era of Internet and Internet of Things, Haier has transformed from a traditional manufacturing enterprise into an Internet of Things community ecology, and has taken the lead in building an Internet of Things ecological brand in the world.

Group brands include Haier, casarte, Commander-in-Chief, gooday, AQUQ, Fisher & Paykel, etc.

Haier, the traditional brand of Haier Group, is the main brand of its home appliances. Adhering to the enterprising Haier culture, we don't stick to the existing products and services in the home appliance industry, constantly seek innovation and change in development, actively expand new business areas, explore new ideas, new technologies, new products and new services of modern life solutions, lead the new trend of modern lifestyle, and comprehensively optimize the quality of life of users in innovative and unique ways.

Commander-in-chief, the pioneer of light fashion household appliances, advocates a fashionable, simple and leisurely lifestyle. It is a young product that combines the simple and fashionable natural aesthetics with the philosophy of returning to nature. The commander-in-chief advocates "light fashion and leisurely life", hoping to liberate users from trivial matters and have more time to enjoy a comfortable life. The target population is mainly the younger generation after 1985, including urban white-collar workers who want to have a quality life but are unwilling to pay too much. The essence of the brand lies in youth, fashion, quality and applicability. Brand personality highlights fashion, vitality and pursuit. The service of Commander-in-Chief Electric Appliances is completely undertaken by Haier Group's after-sales service outlets, and it realizes 24-hour response, delivery according to the contract, and synchronous after-sales service of delivery and loading like Haier.

Source: Haier-Group Brand-Haier

Baidu encyclopedia-commander in chief

Baidu encyclopedia-Haier

Haier group brand commander