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Comparison between online advertising and traditional advertising

Compared with traditional advertising, online advertising has the following advantages: 1, wide spread, fast speed and various forms; 2, can achieve accurate delivery; 3, can accurately monitor the advertising effect.

Compared with traditional advertising, online advertising has shortcomings: the main target of communication is netizens, and non-netizens cannot achieve the purpose of communication.

In this way, advertisers need to select media according to product and service screening.