What are the advantages and disadvantages of public relations companies and public relations departments?

1, advantages of public relations department

Familiar with the organization, at the same time have good interpersonal relationships within the organization, and can obtain reliable new information in time. Therefore, when they carry out their work, it is easy to grasp the crux of the existing problems, and they can prescribe the right medicine to improve the effectiveness of public relations work; Can provide timely public relations services; Conducive to maintaining the continuity and stability of public relations work; Help save money.

2, the shortcomings of the public relations department

Unclear responsibility and heavy burden; Seeing problems is sometimes not objective enough, and it is easily influenced by factors such as interpersonal relationships within the organization; The total cost may be more than hiring a listed company. In addition to paying employees' wages for a long time, organizations need to buy a lot of office equipment. The public relations department not only occupies the establishment but also wastes manpower, which may become the burden of the organization.

II. Listed affiliated companies

1, the advantages of public * * * related companies

The professional level is relatively high. In the long-term working practice of dealing with various complex problems, the staff of public relations companies have accumulated rich working experience, developed a high technical level and formed a team of experts in all aspects. Look at the problem objectively; Social relations are extensive, and in the long-term work process, close and extensive contacts have been established with various social organizations and the public; Well informed; Strong mobility; Suggestions are easy to be taken seriously; Save money.

2, the shortcomings of the company and public relations.

I am not familiar with the customer's situation, because the public relations company is an organization outside the organization, so I don't know much about the customer's situation, and sometimes the customer is inconvenient or unwilling to disclose some internal information to the company; This work lacks continuity and persistence. For an organization, it is difficult to make the public relations work within the organization continue to develop steadily only by hiring experts from public relations companies. Stay away from customers, because the company is far away from customers, which is not conducive to timely public relations work.

Extended data:

Public relations work is a long-term and lasting work of the organization. When the old contradictions are solved, new contradictions will arise. In addition, in order to keep the relationship between the organization and the public in a balanced and stable state, constantly improve the good image of the organization itself in the eyes of the public, and create a social environment conducive to the further development of the organization, it is difficult to achieve this fundamental goal by carrying out one or two public relations activities.

In the process of organizational development, public relations problems can be seen everywhere. Some major public relations special activities can be entrusted to public relations companies or public relations experts, but a lot of routine work will be entrusted to companies or experts, which is a considerable expense for institutions.

Because the public relations department and its affiliated institutions have the same interests, we should not only consider the effect of public relations work, but also pay attention to saving funds and reducing expenses when carrying out various activities and implementing public relations plans.

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