Is social e-commerce still a dividend period now.

Has always been, e-commerce is the mobile Internet in the largest dividend, the strongest realization of an industry. In the development of the past few years, the birth of Chinese stocks like Alibaba, Jingdong, Vipshop, Jumei Youpin, etc., the entire e-commerce turnover once accounted for more than 12% of total retail sales

. However, the latest quarterly data shows that the entire Ali's GMV year-on-year growth rate of 23%, of which Tmall GMV growth rate of 34%, Taobao only 18%. So, is the development of e-commerce missed the development of the dividend period?

In fact, not. Traditional e-commerce is just transforming the mode of operation and development.

E-commerce 1.0 to e-commerce 2.0 to the current era of e-commerce 3.0, the dividend is not only the subversion of online and offline sales channels, decentralization, etc., more is put into the social attributes. According to the survey data of foreign consulting organizations, 87% of e-commerce enterprises use social channels, 79% used to enhance brand awareness, 74% used to acquire customers. On last year's double ten in one fell swoop beyond the Vipshop Mushroom Street, its turnover in one day on November 10th exceeded the total amount of last year's overall double eleven activities, once blocked by Ali, today achieved such results, precisely because of the dare to stand in the dividend of the social e-commerce high ground.

In addition, under the social media, consumers' buying behavior and buying habits are also changing. The rise of mobile terminals, so that consumers can compare prices anytime and anywhere or seek pertinent advice from friends, word of mouth and emulation has become a key factor in influencing consumer decision-making, and the SNS stage of the Internet will be word of mouth and emulation scale, so that the power of word of mouth is truly transformed into the power of sales.

It is for these reasons that social e-commerce has also become a breakthrough in the competitive e-commerce market.