How to treat the problems and hidden dangers of short video app?

(1) Unrestricted behavior of users.

1, some users are crazy about rewarding anchors, and they do not hesitate to use P2P platform for loan consumption and overdraft consumption, resulting in the problem that huge debts cannot be repaid.

2. Minors don't recharge in large amounts with the permission of their parents, and even recharge with their family savings, which has a negative impact on family stability.

3.APP user comments are vulgar. User comments contain a large number of vulgar sensitive words and other issues, which are strictly supervised by relevant departments.

(B) the anchor's speech and quality issues

1, the anchor made inappropriate remarks. Some anchors published some sensitive words on the live broadcast platform and failed to establish their proper image.

2. The low entry threshold for the live broadcast platform anchors leads to the rapid expansion of the live broadcast anchor group. The quality of this huge group is mixed, and some anchors operate illegally in order to attract viewers.

(C) platform profit model innovation

1.APP users are not highly dependent on the platform. At present, the live broadcast APP is mainly based on online celebrity resources, supplemented by media events and celebrity resources, but online celebrities are always out of date. How to maintain users' continuous attention to the platform is a real problem in front of the live APP.

2. The characteristics of the live broadcast platform determine that the platform can only extract a part of the commission as net income, and most of it still needs to be returned to the anchor himself. Moreover, once the anchor is dug, the income of the live broadcast platform will be gone.