What is the integration of production, supply and marketing?

1, the so-called integration of production, supply and marketing is to say that the production of products, sales of products are done by their own, eliminating the intermediate link agents, so that the profits are more concentrated in their own hands. The essence of the integration of production, supply and marketing is market-oriented, fully respect the objective law of market development.

2, the supermarket to achieve the integration of production, supply and marketing of the most important is how to omit the intermediate dealers or agents, so that profit maximization.

Currently there are many retail industry (supermarkets) are trying to find ways to achieve the integration of production and marketing ****, for example, BBK Commercial Chain Co., Ltd. is currently through the o + o, and o2o to achieve online and offline sales, to expand their own strength, by negotiating directly with the producers to realize the direct sale of goods (direct marketing refers to the direct seller bypassing the traditional wholesalers or retail channels, directly from the customer to receive orders. Direct sales refers to direct selling enterprises to recruit direct sellers, by direct sellers outside the fixed place of business directly to the final consumer), so as to realize the integration of production, supply and marketing. At the same time, many retail industries are also directly through negotiations with manufacturers to contact the production of private label goods, such as RT-Mart apparel, slippers, towels, and other daily household items are manufactured directly through the manufacturer, directly reducing the intermediate links, to achieve the integration of production, supply and marketing. For example, BBK Commercial Retail Co., Ltd. own brand "q excellent add products" is the same.