What are the multi-channel sales methods? What are the advantages compared with the traditional sales model?

The so-called multi-channel sales model is nothing more than increasing online sales on the basis of the traditional sales model, specifically:

Traditional channel sales, such as distribution, consignment, etc., as well as direct sales and direct supply.

Online sales: online stores of major platforms develop and promote self-built e-commerce platforms; Develop and promote WeChat Micro Mall; Self-media marketing, interactive viral communication sales, mobile direct sales under the sharing economy and so on.

Compared with traditional sales, online sales mainly adapt to the living habits of consumers, especially young consumers, who are more active in virtual network platforms, communicate and even consume on major design platforms. So, just follow the trend.