The difference between o2o e-commerce mode and traditional mode

The main differences are: different evaluation methods and different spatial scales.

1, the effect evaluation method is different: traditional e-commerce sales or transaction scale measures the effect, while O2O cannot simply measure it by transaction scale, and it is more appropriate to use "the economic scale affected by the Internet".

2. There are differences in spatial scale: O2O has a strong geographical attribute, which is different from traditional e-commerce and offline commerce; Compared with traditional e-commerce, O2O pays attention to local consumption. In many cases, pairing local consumption with local users is a more efficient way. Compared with pure offline business, O2O has introduced online, which has advantages in attracting and retaining customers.

Online to offline e-commerce (O2O). O2O perfectly connects the Internet with ground stores through online shopping guide machines, thus realizing the landing of the Internet. Let consumers enjoy offline intimate service while enjoying online preferential prices. Merlot, the leading furniture online shopping market, is the representative of China's early transformation to O2O and its mature operation. Its online to offline operation is reflected in the dual-platform operation of online furniture network and offline experience hall.