Traditional Culture Encyclopedia - Traditional stories - Why can't farmers sell their organic produce and consumers buy it?
Why can't farmers sell their organic produce and consumers buy it?
This is a technical problem of the market and an important means for the market economy to exclude domestic agriculture and suppress domestic agricultural products. In addition to a few major food brands that are subject to macro-control and policy protection by national policies and regulations, other agricultural products are not based on the domestic market at all, and are simply unable to compete with imported agricultural products.
Domestic agricultural products have been excluded from the market, and the massive influx of foreign agricultural products into the Chinese market has led to a huge backlog of Chinese farmers' produce, some of which is even rotting, that no one wants to give away for free. I don't know why so many people like foreign produce and why so many people are keen on the import business. Are foreign agricultural products purely natural, pollution-free, high-quality, high-quality, safe and nutritious green food?
First of all, farmers lack the awareness of establishing organic agricultural products brand, and the value of organic agricultural products is evaluated low. Most farmers only know how to plant and do not insist on organic quality. Since organic and inorganic, there is no price difference locally, they can't raise the enthusiasm to insist on organic quality, and in their opinion, they want high yield.
They don't know the desire of city people for organic produce, not to mention the fact that the price of organic produce in the city is far beyond their imagination. For these reasons, farmers are not very conscious about establishing organic produce.
In the sales process of organic agricultural products in China, there are defects in the connection between farmers and markets, and between farmers and consumers. In addition, the cultural quality of farmers is generally low, and they do not understand or cannot market. Most organic agricultural products are mainly sold at very low prices to buyers, who look for new channels of receipt, such as wholesalers, vegetable markets, large, medium and small agricultural supermarkets, etc. Farmers rarely sell organic agricultural products directly to consumers.
To put it bluntly, it is unequal production and marketing, asymmetry, inconsistent information communication, production can not be sold, want to buy, do not know where to buy can not be. This requires e-commerce to grow and expand publicity for sales.
It is well known that agricultural products are good. But there must be high-quality brands and best-selling quality. If you want many people to know, you must also spend a certain amount of money on advertising. The products must be packaged well. Only in this way can we enter the market and go to the world.
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