What are the benefits of WeChat public number platform development for the company?

Advantages: 1, wide coverage, fast dissemination, word-of-mouth publicity

Each follower (fans) have their own circle of friends, and most of them are in the same industry, the advertisement crowd targeting, and forwarding has a word-of-mouth publicity effect (forwarding publicity among the acquaintances); fast dissemination speed, assuming that each follower has 200 friends with 30% of the forwarding, and forwarding of each of them have 200 friends, you can imagine the speed of dissemination.

2, the use of WeChat crowd, and the closest to the user, the phone is everyone's essential personal items.

WeChat and WeChat website docking, computer, cell phone synchronization sales, the use of WeChat account to disseminate products and services, expanding sales channels, for enterprises to bring the conversion rate and profits; previously outside the publicity, I do not know how many people watched the advertisement, and now there is a WeChat two-dimensional code, watching the publicity of the people, direct attention to the public platform of WeChat, it can be very good statistics, and you can interact with.

3, marketing diversification.

Compared with the more single traditional marketing methods, WeChat is more diversified, WeChat not only supports text, but also supports voice, and mixed text editing, ordinary public number, you can send text, pictures, voice three categories of content. And the certified number, have higher permissions, can push more beautiful graphic information.

In particular, voice and video can bring the distance between the user and the user closer, so that the marketing activities become more vivid, more interesting, and more conducive to marketing activities;

4. Fully automated accumulation of customer resources

Enterprises through the micro-site released on the products and services of the customer to understand their own and through the micro-channel public platform one-on-one follow-up and interaction with the fans, to reach a transaction of the

5, with better business marketing effect

The audience it faces is about 600 million WeChat users, containing unlimited business opportunities, this light marketing model, more adapted to the development model of modern websites, with the potential to bring unlimited commercial value;

6, good dissemination effect, fast loading speed, wide coverage.

The microblog information supports various platforms, including cell phones, computers and other traditional media. At the same time, there are diversified ways of dissemination, and it is very convenient to forward. The use of celebrity effect can make the event spread geometrically enlarged;

7, targeted, conducive to late maintenance and feedback.

WeChat marketing is a new type of network marketing mode with less investment and quicker results, and its marketing methods and models can maximize returns in the short term. Traditional media advertisements are often poorly targeted and difficult to conduct post-feedback.

And WeChat is highly targeted, the vast majority of attention to the enterprise or product fans are consumers or potential consumers of the product, the enterprise can be its precision marketing, through the background of the user grouping and geographic control, to achieve accurate message push, that is to say, you can put the different fans in different classifications below, in the message sent to the user's characteristics can be realized! The precise message is pushed out.