What are the ways to realize traffic?

Hello, Baidu, glad to answer your question. At present, there are four common ways to realize traffic in APP application industry: providing value-added services in applications, purchasing goods in applications, distributing applications, and realizing advertisements. Providing value-added services in applications is a traditional and idealized monetization mode in the industry at present. For example, game applications charge through game props, social applications promote consumption through virtual goods such as expression stores, and tool applications provide users with more advanced privilege charges. In-app provides goods purchase, that is, e-commerce realization, and shopping meets people's "hands-on" needs. At the same time, the form of e-commerce+video also enhances the imagination of the product itself; Application separation can make users get the desired APP more conveniently and quickly, such as various application markets, which have great potential for realization, but are more suitable for tool-based super apps; Compared with other modes, advertising monetization is a traffic monetization method with wider application scope and higher monetization efficiency.

At present, major manufacturers in the market have their own advertising monetization platforms, among which Pangolin platform under Giant Engine is a highly efficient and professional head product in the advertising monetization industry, relying on the rich resources and excellent technology of Giant Engine. Pangolin platform is rich in advertisers' resources, covering a wide range of industries, with novel and diverse advertising styles, which can meet the requirements of developers in different industries for advertising access. At the same time, the Pangolin platform has a strict auditing mechanism for advertising materials and internal content of the platform, which can intelligently patrol and monitor in real time around the clock to prevent risky behavior. It also allows developers to independently block advertising materials, including industry, keywords, personal materials, etc., to ensure the quality of advertisements obtained by developers. Pangolin platform's leading technical capabilities and various effect optimization models can help developers improve the advertising filling rate and obtain high eCPM, thereby increasing advertising revenue and helping to realize application traffic.