Thinking in the Business 5.0 Era

The sudden onslaught of the epidemic has disrupted the world's original pattern of economic development, and many people have found that the money they could have made with a bit of effort before, however, is still not as good as it was at the beginning, and we are searching for an answer to the question: why is business getting worse?

Combined with today's situation, we can divide the business era into 1.0 ~ 5.0 of the five eras, and most people's way of thinking is still stuck in the 1.0 era, the reason for this is because the original set of thinking mode can still earn a small amount of money, people according to the principle of profitable and no distinction between noble and lowly, there are still most people are not willing to change the thinking on the bottom of the process of change is not the pain. The pain in the process of change is not something that everyone can bear, and is often replaced by more regret and anxiety, rather than making substantial learning and change.

First, business 1.0 era

Way of thinking: profit margin

Profit carrier: physical products

Market: seller's market

This era is from the era of relative scarcity of the "product", the low cost of labor, low efficiency of resource development, Labor costs were low, resource development was inefficient, and people's demand for products was sloppy. In this context, the production and distribution of products are equally important. Factories responsible for production and distributors, wholesalers, brick-and-mortar stores, various merchants, etc. responsible for sales are the main players of profitability in this era.

At this stage, commodities are in short supply, and the core of the birth of wealth at this stage is: the price difference. Factories earn from raw materials to finished products, merchants earn products from the origin to the destination of the difference in price, distributors earn products from the source of merchants to the customer's hands of the difference in price. They greatly facilitate the flow of goods, sustain the prosperity of business, support economic development, while creating their own wealth.

The underlying logic of business is that resources are interchangeable, and the difference in the way of thinking is the information asymmetry as well as the regional disparity, when a part of the people who have accumulated a certain amount of wealth are not satisfied with earning a part of the difference in price. They began to do up the family workshop, light industry and FMCG and other related easy to enter a large amount of production lines to start, and gradually developed into a certain scale of the factory. The development of the factories gradually formed a complete industrial chain, and the development of the industrial chain gradually formed a variety of industrial clusters.

Second, business 2.0 era

Way of thinking: single product mass

Profit carrier: traditional Internet

Market: third-party market

The birth of the Internet, so that the business is full of more feasible, the world's business rules are also changing radically.

Physical stores after the prosperous development, gradually appeared more and more serious phenomenon of homogenization, and when the store simply rely on information asymmetry to earn the difference in price gradually eliminated in the competition, especially in the last two years during the new Crown epidemic, the physical store business is even more difficult. Entity store a considerable part of the profits to the landlord, especially when the economic crisis or epidemic crisis and other major changes, the entity store losses beyond want. Therefore, a part of the brand with the passage of time, gradually eliminated by the market.

However, a group of people fall on the inevitable rise of a group of people, this is the iron law, only the most understanding of this era can find opportunities and wealth gain. In the Internet economy, the seller's market gradually has a platform side of the third-party market dominated, according to the data algorithm seller's platform to provide customer data, merchants use the data to operate the sale, often we see a phenomenon of the Internet economy is to do the success of the platform have made a lot of money, do the market to buy and sell the brand's profits can be, and finally some of the silent majority.

Third, business 3.0 era

Way of thinking: value-added services

Profit carrier: value-added products

Market: buyer's market

With the development of the Internet economy, the speed of information dissemination of goods exponentially increased value-added products available to customers to choose from, some of the commodities appear to be in excess of the phenomenon of excess supply and demand, overcapacity caused by a part of the traditional factory closure. Traditional factories closed down. There is another important change at this time: the level of consumption has been upgraded, and it is difficult for the quality, variety and style of traditional products to continue to meet people's needs for economic growth. Valuable products are always in short supply, find the right direction to meet customer demand, in order to continue to create wealth, and ultimately promote economic development.

According to the current value of the product from standardization gradually towards customization, diversification, pay more attention to the focus of the function, attention to detail, the quality of service, the production of the product also tends to be more transparent, so that customers can see the production process, from the root of the problem of the product to eliminate the question of the customer.

In the past, the first good product, and then go to find consumers; in the future is the first to find consumers, and then go to the production of customized products, the logic of the realization of the reversal, the only way to comply with the change in thinking ideology, dominate the buyer's market, create a consumer platform, access to the customer consumer meaning form, in order to produce customer aggregation effect of consumption, from which to obtain profits, dominate the future development of the business.

Fourth, business 4.0 era

Way of thinking: the call

Profit carrier: the new social media

Market: credit market

Today, the development of the Internet economy, various Internet consumption platforms to make use of the customer's consumption data to make the initial credit ratings, the correctness of the commodity information, openness, so that the customer's consumption experience tend to be good.

Social media allows us to enter the era of "weak information, strong relationship", where each of us is an independent IP, an independent economy, and each of us is linked to each other by the relationship to promote the flow of information and capital. In the era of new social media, we pay more attention to the "sharing" economy, rather than the original "informing" economy, all the business model to iterate.

Birds of a feather flock together, and people flock together. The human economic development trend from individual dispersion to alliance groups, individual dispersed economy consumes a lot of resources is not easy to form a scale, alliance economy plus personality quantitative development can dominate the direction of consumer choice, and further dominate the large-scale market, can be divided from the market to more money benefits.

In the platform economy today, the platform operation trend caters to and dominates the concept of mass consumption. Some of the new media operation play is gradually integrated by the platform, forming a new information flow, according to the information flow to form a credit mechanism, from which to dominate the direction of the consuming public.

V. Business 5.0 era

Way of thinking: Internet of Everything

Profit carrier: Internet of Things

Market: information resources market

The development of the Internet of Things has been gradually improved after many years of accumulation, and it will occupy the main market in the next business era.

The Internet of Things from the car networking to home consumer appliances to industrial interconnections, etc., people's super-control of information in a way to achieve multi-screen interaction, and for the market has a high-tech threshold of the company has a stronger profitability. The market goods are virtualized, customized development, greatly saving unnecessary inventory resources.

After the Internet of Things realizes the interconnection of all things information is also bound to brew a new form of business, the future business model can be expected.