What is the earliest brand of instant noodles in China?

It is generally believed that the production of instant noodles in Chinese mainland began at 1964, when Beijing Food General Factory produced fried instant noodles by hand with duck oil. 1970, the first bag of fried instant noodles in China was born in Shanghai Yimin No.4 Factory, using high-pressure steaming and frying technology, marking the official start of instant noodle production in China. From 1978 to 1980, Beijing Food Industry Research Institute and Beijing Convenience Food Factory jointly researched 1 ton non-fried instant noodle production line, adopting intermittent high-pressure cooking technology and far-infrared drying technology.

Shanghai Yimin Food Factory and Beijing Instant Noodles Factory imported 5m00 packs/shift of bagged fried instant noodles from Japan in 1980 and 1982 respectively. Since 1980s, more than 100 production lines have been introduced from Japan, and more than 40 instant noodle equipment manufacturers have appeared in Guangzhou, Shanghai, Wuxi and Zhengzhou.

1986, Beijing Changping Great Wall Food Factory introduced the bowl instant noodle production line of Futu Company of Japan. Instant noodles have just entered the market, and people are beginning to understand instant noodles. Because they enjoy the policy of grain and oil parity and product price limit, they are not generally accepted. Coupled with the low standard of living, instant noodles are a luxury to some extent. Product specification100g/bag, retail price of 0, 25 yuan/bag, 2 Liang food stamps required. The product structure is simple, and they are all low-grade instant noodles.

Zhuhai Huafeng Food Company was established in the early 1980s. It was once the largest instant noodle manufacturer in China, and its Huafeng brand Sanxian instant noodles sold well all over the country in the 1980s. Before Master Kong and Uni-President entered the mainland market, Huafeng had occupied a well-deserved leading position in the instant noodle market in China.

In 1980s, the delicious minced meat noodles in Guanshengyuan, Shanghai, became a famous instant noodle brand at that time. It tastes good. The package is made of paper, and the inside is moisture-proof. There is a thin layer of plastic paper, and ordinary instant noodles are packed in plastic bags, which is the memory of a generation.

Transitional development stage

1988, the state formulated the quality standard GB 9848-88 for Instant Noodles, which standardized the uneven quality of various instant noodles, and also indicated that instant noodles began to shift from making profits by output to occupying consumers' psychological profits by quality, reputation and brand.

1. Since 1987, China's grain and oil policy has been gradually liberalized, grain and oil can be traded freely, and the production and operation pattern under the planned management system has been gradually broken. With the improvement of living standards and purchasing power and the acceleration of work pace, the advantages of instant noodles are clearly reflected. Instant noodles quickly flow from large and medium-sized cities to urban and rural areas, and the market demand has soared, and the production boom of instant noodles has begun to appear all over the country. During this period, instant noodle factories were mainly established from state-owned food processing plants and grain systems, and powerful township enterprises also began to build. 1989 ——1991year, more than 800 new production lines were built in China.

2. Foreign instant noodle group companies are optimistic about the China market, and set up factories in the form of sole proprietorship and joint venture. 199 1 At the end of the year, Ding Xin Food Group of Taiwan Province Province opened its first instant noodle production line in Tianjin, and launched the Chinese mainland market with the brand of "Master Kong", which was a great success. Soon, Taiwan Province Province was unified, and Singaporeans were lucky. Indonesian "American chefs", "Yingduo" and Japanese "top scholars" entered in large numbers, producing high and medium-grade instant noodles in bags, bowls and cups, which was a great success.

3. Zhuhai Huafeng, Shandong Longfeng, Hebei Hualong, Wuxi Zhongcui, Shaanxi Xiongyiwu, Henan Nande, Guangdong Lilai Jinfeng, Fujian Hongfa and other state-owned, collective and private instant noodle production enterprises have set up factories and launched brands, and the national instant noodle production has shown a rapid development trend.

Nanjiecun instant noodles, also known as Beijing instant noodles, were very popular among men, women and children in the 1990s! Nanjiecun instant noodles are produced by Nanjiecun instant noodle factory, which is one of the best-selling instant noodle brands in the 1990s.

Rapid development stage

With the variety of instant noodles and the variety of advertising forms, people began to really accept instant noodles. Many people regard instant noodles as a necessary food for going out to live, and the instant noodle market has experienced unprecedented prosperity.

1. During this period, foreign-funded enterprises such as Master Kong, Uni-President, Meichu, Yingduo and Le Kai competed for the instant noodle market in Chinese mainland. During this period, they broke the low-grade noodle product structure with exquisite packaging, refreshing noodles and unique flavor, and entered the ranks of middle and high-grade instant noodles. Instant noodles are mainly produced by noodle making equipment imported from Japan, Taiwan Province Province and South Korea.

2. Instant noodles have become an important support for the structural adjustment of China's food industry, with an average annual growth rate of 70%. For a long time, all enterprises have their own product positioning, either in the middle and high-grade urban market or in the middle and low-grade rural market. The focus of competition is the improvement of product quality, the adjustment of product structure, the adaptability of product price and marketing strategy. During the five years from 1989 to 1994, the number of instant noodle production lines reached more than 1500, with strong market demand, rapid development and fierce market competition. There are more than 20 domestic instant noodle equipment manufacturers.

Among them, Master Kong, 199 1 entered Chinese mainland, and on August 2 1, 1992 launched the first bowl of "braised beef noodles", which was deeply loved and recognized by consumers. The classic taste of Master Kong braised beef noodles has accompanied us for generations.