The development trend of traditional media in the new media era

First of all, give full play to traditional advantages and deepen the expansion and mining of information. In the new media environment, information is abundant and scarce, and the scarcity is because there is too much junk information, and it is difficult for the audience to capture useful information. Traditional media should deepen their advantages in in-depth reporting, clue mining (such as Weibo breaking the news, reporters obtaining evidence for interviews) and information verification. In addition, traditional media should segment audiences and provide high-quality segmented information for specific audience groups.

Secondly, actively integrate into new media, and traditional media have no problems in channel expansion. Newspapers can do electronic news, TV can do network TV, and digital TV and radio can also surf the Internet, broaden the forms and make good channels. Traditional media can also become composite media.

Finally, give full play to the brand advantages of new media and all-media, enhance the influence and credibility of media brands, strive to become a large-scale authoritative media with comprehensive all-media operation, and provide the society with correct agenda setting and reasonable and healthy public opinion orientation.

The above three points come from the speech of the editor-in-chief of Yangzi Evening News, and the content is personal understanding.