Automobile brands continue to "set off the table", Sallis asked the world series to give a different new way to play!

Beginning in March, the car market surging "price reduction tide" swept, car brands continue to "set off the table", price cuts, concessions, subsidies come one after another, there is a "do not serve, start dry! "The momentum. Subsequently, the scope of price cuts spread outward, involving brands and regions continue to expand, traditional fuel brands and new car-making forces, have joined the fray.

Down or not down, become in front of the automobile manufacturers "choice", but also let a lot of automobile brands left and right difficult. The car market to the old and new era of the alternation of the "crossroads", behind this fierce price war, is passing the market shuffle to accelerate the signal. In the midst of the chaos, all major automobile brands are trying to find their own way to break the game.

For most of the brands, the "price war" is a necessary war, to fight, and can not blindly fight, relying only on the terminal than the price, the result will only be "both losses". In the face of the test, and Huawei jointly designed a series of models ask the world of Sailis car, but to make a more rational war strategy.

On the one hand, the question of the world series for some models to implement the new price of the New Year, on the other hand, by virtue of the outstanding product strength and market performance, the question of the world series of models are also enjoying the full policy subsidies. For example, the Chongqing Municipal Government has recently launched a subsidy of more than 30,000 yuan for car purchases, which further enhances the market competitiveness of the Ask series.

While adhering to the "user-centered" principle and cultivating internal skills in various dimensions such as product, technology, intelligence and quality, the QJ series of models continue to improve their systematic combat capability, and respond to the price war and the new energy era with excellent quality and reputation, so that the road to the future will be wider and wider.

Launched on the market, the sales of the Saijie series are "wildly soaring"

The automobile market in 2022 is full of uncertainty, and the car market has its ups and downs. In such a market situation, Sailis Automobile urged to ask the world series sailed out of the "starting line", from March 2022 to start formal delivery, the entire 2022, ask the world cumulative delivery of more than 75,000 units, excellent market performance so that the "latecomers" The excellent market performance has allowed this "latecomer" to break directly into the mainstream camp, and the growth rate in the first year exceeded that of the "Azure", becoming the fastest-growing new energy model series of the year.

Over the past year, the two star models of the Inquirer series have rapidly gained popularity in the market and achieved outstanding sales results. Among them, the M5 has performed quite well, according to the data of the CIBS, in 2022, the cumulative sales volume of this model was 56,855 units, and it directly entered the TOP 15 list of new energy SUV sales in 2022 and ranked ninth, becoming a big "dark horse" in the new energy SUV market.

The M7 also has a strong momentum, the data show that the cumulative sales of 21,226 units in 2022, in the medium-sized SUV, annual sales ranked 9th. This result can be said to be full of gold, after all, the medium and large SUV market is called "fairy fight", has always been the masters of the clouds, ask the world M7 directly into the 300,000 SUV market, in less than half a year, to achieve such sales results is not easy, fully proved that ask the world M7's not bad strength.

Besides the sales volume, the M7 series has also gained good reputation and market recognition. The NPS (Net Promoter Score) of more than 80 points is the best evidence, which is about double the average NPS level of the automobile industry, fully aligned with the BBA brand.

In addition, Ceres also focuses on service upgrades, providing attentive services in all aspects of car viewing, car selection, car buying, car use, car maintenance, etc., to build out a full life cycle service experience and enhance the brand's soft power.

The most typical example is the beginning of this year, Tesla launched a price war, ask the world series for some of the models to adjust the price at the same time, but also do not forget to care about the old customers, the Sailis to extend the warranty, gift points and other forms of feedback to the old owners, the value of the benefits up to 35,000 yuan, the whole feedback efforts to reach 1 billion or so, in the circle of the car to be able to do this brand is very few.

Additionally, Sailis held a Spring Fun Festival for the owners of the Ask series, in the Lantern Festival, the Ask series with the owners of the "reunion", the site of the event, there are prizes for interaction, there are Lantern DIY, there is a fireplace to cook tea, and there are also fresh and interesting test-drive activities, so that the owners feel a sense of belonging "! home" sense of belonging.

At the same time, the care of Sailis for car owners is also reflected in the daily life of the car, providing a series of value-added services for car owners, including free roadside assistance, free car network entertainment traffic, free mobility scooter or compensation for mobility, etc., to help users reduce the cost of the car, reduce travel anxiety, and to be the automotive field of the "service experts".

Breaking the industry to open up a new mode of cross-border integration

The reason why ask the world series in the sales of all the way soaring, rapid growth, and the new industry model has a direct relationship. Unlike traditional new energy brands, the Inquirer series didn't take the conventional route at the beginning of its existence. Sailix and Huawei, through the depth of cross-border integration, the use of intelligent car mode, creating a series of models to ask the world of good results.

In this cooperation, Sailis Auto is responsible for the entire life cycle of vehicle product development, intelligent manufacturing, delivery services and other car experience; Huawei provides partners with electrification, intelligent parts and components, such as core hardware and software technology, including ID design, hardware and software development, sales channels, brand marketing, and other full-value chain building, to help car companies to sell good cars.

The two sides have a clear division of labor, strong alliance, for the industry to explore the new mode of pioneering at the same time, but also asked the world series of models to play a solid "smart label". The unique intelligent soul brings consumers a high-powered and convenient intelligent experience.

HarmonyOS intelligent cockpit is known as the "ceiling of the car machine industry", compared with the traditional intelligent car machine, this system breaks through the traditional car machine "few applications, slow upgrading, poor experience" three major pain points, convenient operation and high performance.

Taking the navigation most commonly used by car owners as an example, owners of the M5 can synchronize the navigation path and destination of Huawei Maps on their cell phones directly to their cars after logging in to their accounts. After arriving at the drop-off point, users can also continue to use their phone's navigation to walk to their destination.

The car system of the Ask series can realize "seamless" switching between cell phone and car, and it is also powerful in that it not only links to the car, but is also the center of the smart connection of everything, bringing an immersive experience to the user.

At the same time, ask the world series of car system will be upgraded at the right time. It is reported that not long ago, ask the world M7 in the OTA upgrade in the new intelligent car search function, the owner of the car in the parking, can clearly understand the parking environment, accurate access to the vehicle parking location, parking space number and other information, parking, looking for the car are convenient.

These distinctive intelligent experiences have become one of the key elements that have captivated consumers in the Ask series. On February 25th of this year, Sallis Automotive and Huawei signed a joint business deepening cooperation agreement, and one of the major goals of this cooperation is to promote the development of the Ask series in the direction of "high-level and advanced".

It is reported that in April this year, ask the world M5 high-level intelligent assisted driving version will be officially released, the level of intelligence will be a higher level, the car machine system and intelligent assistance system to do extremely humane, to become the owner of a truly intelligent "partner".

In addition to the intelligent experience and equipment, Huawei and Sailix joint innovation is also reflected in the sales channel, the current ask the world series has covered more than 230 cities, experience centers and user centers have been expanded to more than 1,000, and stores open in the city center of the concentration of traffic, the core business districts, for users to buy cars, see the car to provide more convenience. It can be said that this innovative mode of cooperation has led to the realization of the effect that 1+1 is greater than 2 in the cooperation between Huawei and Ceres.

Establishing a "circle of friends" and adhering to the boutique strategy

In the face of a new round of industrial revolution, automobile brands want to stand firm, not only need the brand to lead all the way on the intelligent race track, but also need to be reliable and hard work. As a "veteran" in the automotive industry, Ceres has nearly 20 years of experience in car manufacturing and has unique advantages in R&D technology, manufacturing and supply chain.

In the new energy era, the core technology is the "bottom card" for auto brands to gain a foothold in the market. Since then, Sailis has been insisting on independent research and development (R&D), with annual R&D investment exceeding 10% of sales revenue, and cumulative R&D investment exceeding 10 billion RMB over the past 6 years. Up to now, Sailis has mastered more than 1,000 core technology patents, and is one of the few brands in the automobile circle that controls the three electric technologies. Moreover, the industry-leading DE-i super electric drive intelligent technology platform provides strong technical support for Sailis to attack the new energy market.

It is understood that the DE-i super electric drive intelligent technology platform can provide pure electric, extended range and other technology paths, the platform empowered, ask the world series has excellent performance, which, extended range power range of more than 1,000 kilometers, the platform's intelligent extended range control system, can independently identify more than 860 kinds of travel scenarios, so that consumers can easily cope with a variety of situations, with the use of the heart, have fun. The platform's intelligent extended-range control system can recognize more than 860 travel scenarios independently, allowing consumers to easily cope with various situations, save energy and have fun.

In addition, in terms of manufacturing, Sailis Auto has reached a world-class level, Sailis intelligent factory in accordance with Industry 4.0 standards and the requirements of the Industrial Internet to build, people who have been to this factory know that it is like a "robot" kingdom, more than 1,000 robots work together, 100% automation of key processes, 24-hour on-line inspection. The factory is equipped with more than 1,000 robots, 100% automation of key processes, and 24-hour on-line inspection, providing first-class craftsmanship and quality assurance for the Qijie series as well as its products.

Not only this, Sailis also built a strong supply chain "circle of friends". At present, Sailis Auto has established a strategic cooperative relationship with battery king Ninde Times, and also cooperates with Bosch, Wencan Group, LIDAR enterprise Sutem Juchuang, and Wo Sai. Under the gravitational pull of Sailix, many partners have built factories near the Chongqing plant to open up the supply chain, improve operational efficiency, and output high-quality models for the market.

Ghost Doo Che view: As the saying goes, "half a step ahead is a hero", fierce competition in the car market, ask the world series in a rational response to the price war at the same time, but also quietly practicing the "inner strength" in the product, intelligence, service, quality and other aspects of the overall evolution, to hit the nail on the head. In 2023, the world series continue to ask the upward year, Sailis has set sail to a broader future.

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