Open a tea store need to prepare what procedures

Opening a tea store to do to prepare

One, a reasonable site selection: commercial business is the most important focus on the "air" "popularity", which is not a superstition, "air" is mainly Look at this place there is no business atmosphere, this business atmosphere on our business goods suitable, "popularity" mainly refers to our business place there is no customer flow of these customers whether there is a psychological motivation to buy our goods.

Tea as a special commodity, in addition to its drinking health care functions, but also reflects its cultural and artistic values, it can make people clear mind, elegant net, back to nature - the choice of tea store according to the characteristics of tea, summarized in the following general lots

1, busy commercial centers: these areas of business Atmosphere, high traffic, shopping levels of complexity, high frequency of purchase, most consumers have a strong quality, good, beautiful features, but the cost of housing prices or rent is relatively high, the competition is particularly fierce, so before entering the careful consideration must be made to analyze their own manpower, financial resources, material resources, such as the conditions for entry into the "Business Center "Of course, the right, what is to seize the "high ground" it! But the strength does not have, we must not take the risk of acting, these places require a higher grade of tea, pay attention to the brand, tea varieties to be rich, and tea-related tea sets, tea books to support, such as alabaster, porcelain, glass tea sets, and so on.

2, hotels and restaurants near the group: hotels and restaurants are business travelers living in the place, most of them do not bring tea, at any time to buy, and, in order to visit friends and relatives, piggybacking a little bit of tea, elegant and not vulgar, restaurants also want to use the tea, "guests to bubble tea" is the traditional Chinese etiquette. Hotel and restaurant group next to open a tea store, is more cost-effective, the rent should not be too high, but also can be rented hotel and restaurant business hall, from the enhancement of style and can be combined with the art of tea.

3, the traffic avenue: these places have a large population flow, the main thing is to attract customers, so these places focus on the external attraction of the tea store, varieties should be new, prices should be preferential, suitable for some of the older name, intangibles larger businessmen to enter the businessman just started the best not to blindly set up a tea store.

4, residential areas: tea is a necessity for residents to consume, choose the residential area is generally less risky, but at the same time for different levels of residents of the tea store business style is not the same.

a, the old district: these residential areas with the ancient Chinese characteristics, hard work, the virtue of simplicity, tea can not be too high-grade, favoring the low and mid-range, the pursuit of profits to be low, the salesman to be flexible, focus on people, the quality of tea must be stable, the reputation should be good.

b, the new district: these residents are more advanced consumption, and material wealth and spiritual civilization is relatively high, requiring operators to tea varieties of slightly higher grade, rich varieties of some of the new varieties to be more on the tea varieties to keep up with the new trend.

c, high-grade property area: this group of people is the reform and opening up of the first rich people, their high standard of living, fast-paced, this lot to open a tea store, taste should be a little higher, the price should be a little higher, the requirements of the sales staff of better quality, the packaging should be exquisite, the tea packaging speed to fast, and at the same time, can be more on the top-grade gifts, high-grade tea, business hours to put a long time.

d, industry settlements: now some cities, the formation of an industry area, such as retired cadres area, teachers area, star area. Tea operators should be based on the characteristics of different groups of people, to take a different style of business.

e, the market: these places have a large flow of customers, but most of the consumers are good shoppers, demanding affordable tea, you can often take the preferential way to promote sales.

f, near the school: mainly knowledge-based molecules as the main customers, the facade should not be too luxurious, more varieties, the price tag must be on the low side, the salesman tea knowledge to be rich.

Other places: such as tourist attractions, not adapted to large-scale operations, appropriate operation of some commemorative packaging tea and so on.

Two, tea store decoration: tea store decoration is mainly to highlight the characteristics of the tea business, so that customers produce a harmonious beauty of the psychological, tea store decoration is divided into outside the decorative domain within the decoration, outside the main attraction to attract customers to browse in the store, within the decoration is mainly able to stimulate the customer's motivation to buy.

The external decoration has the following elements:

1, external modeling: the external modeling must highlight the "tea" of the elegant, clear-minded characteristics.

2, signboards: signboards are permanent advertising, to stimulate consumer curiosity, consumer attention, easy for consumers to remember, but also reflect the style of the tea store, most of the general tea store to take the traditional style of rectangular plaques, black lacquer as the background color, gilded characters for the name of the point, please celebrities writing, carving and become a dignified and grandiose: or varnish coated with the color of the wood, with the celebrity question Words, carving, painted green, simple and elegant: then you can use modern decorative materials into a large interior bright lights, outside with eye-catching big words, constitute a modern atmosphere of the signboard, depending on the place you operate.

3, couplets: if you use a good couplets, it is more reflective of the tea store culture and artistic flavor.

4, window: window is the first exhibition hall of the tea store, it can directly stimulate the consumer's desire to buy, window design as large as possible, which can be set up some attractive tea, such as preserved tea, floral tea, advertisements hit the health of tea, the right amount of tea, you can be good-looking tea with a transparent glass cups to soak on a few cups every few days in the change of a few varieties of window lighting to be brighter, the window and tea and tea. Arrangement of tea and tea and tea to form a picture of beauty, and constant change.

5, store door: tea store door as much as possible to stay larger, better lighting, while taking into account the security.

6, external lighting: tea store external lighting must be bright, preferably white or green, should not use red, such as if you use one or two green spotlights can highlight the attractiveness of the tea store.

7, store name: the naming of the tea store is mainly a reflection of the operator's personality and the harmonious unity of tea culture, a good name is the key, you can use the traditional old, but also in accordance with the characteristics of the tea combined with the operator's thinking, or ask the tea culture experts to get a good name, such as Beijing's "Wu Yutai Tea House", "Xin Yutai Tea House", "Mantang Xiang Tea House", "Xianshan Tea House", "Green Tea World", The "Five Fortunes Tea House" and "Tianfu Tea House" are all very good names.

Decorative elements:

1, shelves counter is mainly generous title, smooth lines, generally should be used for wood, can be painted imitation mahogany, you can also use varnish made of wood color, so that reflects the harmonious unity of the remaining tea, and at the same time, you can do a few DuoBaoGe He a small bookcase in order to set up the tea set and tea books, conditions can be set up a table or tea table in order to taste the tea.

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2, wall: tea store walls should be elegant, generally with wooden decorative panels, painted the original color is good, while reasonable with the tea painting or introduction of tea-related knowledge of publicity materials.

3, the ground: the ground is mainly to keep clean, neat, with marble, terrazzo, you can also use the ground paper, such as if the carpet is best to use the green or gray, can not be used in harsh tones.

4, lighting: the top light must be bright, generally with electronic fluorescent lamps, the brighter the better, the counter, shelves are best with green lamps, can not use red light.

5, embellishment: store embellishment is very important, can be appropriate to put some flowers, plants, bonsai or large alabaster, porcelain vase, the key according to the characteristics of different tea stores, to take different creative, to achieve the role of the eye-catching, can not be blindly stacked.

The layout of the internal decoration of the structure and trading, leisure, the external environment must be coordinated to give a person a neat, elegant, comfortable feeling.

Three, a wealth of knowledge of tea: as a tea operator, the first thing you need is to master a wealth of knowledge of tea, simple knowledge of tea cultivation, the origin of tea, tea, tea types, tea processing, a variety of tea grown in the end of the place? The origin of local famous tea, tea quality identification, tea price changes, tea, tea ceremony, tea culture and tea-related tea knowledge. At the same time, constantly understand the requirements of the market, grasp the changes in tea consumption, update the business concepts, predict the trend of tea consumption.

Four, strict quality control: the quality of goods is an important factor in determining the operation of a store, tea, especially so, so in the tea, can not talk about favors, must be strict quality control, look at the appearance, smell the degree of fragrance, measurement of moisture, open soup, taste taste, look at the bottom of the leaf, evaluation of the price, meticulous, such as if there are conditions can be used in the advanced testing equipment, such as if you are unsure of their own grasp, you can ask for advice to some of the full-time technical staff. Dedicated technical staff to ask for advice, while requiring suppliers to have three certificates (business license, health permit, commodity inspection certificate) into the packaging of tea to understand each other there is no subcontracting plant, and whether the formalities are complete (subcontracting qualifications, commodity barcodes, origin, date of delivery, shelf life), and open a box or two (bags) to see whether the quality is consistent, can not figure to save trouble, figure cheap, easy to believe that the people, it is best to choose the scale, strength, intangible assets The best choice is to choose a supplier with scale, strength and intangible assets.

Fifth, the scientific nature of goods: tea seasonality is particularly strong, storage is extremely strict, a wide range of species, which requires operators to have a clear and flexible mind in the purchase of goods, do not want to save a lot of goods into the goods, must be based on the size of your business, the previous year's sales, understand the market dynamics, predict the year's sales, the appropriate purchase of high-grade tea should be more prudent in the process, not to high profits into a lot of goods! Do not figure high profits into many at once, take how many into how much to sell, less into the hard into, or you work hard for a year, backlog of a large number of tea, tea depreciation is indeed chilling, the new into the tea industry operators should be more careful to engage in, and ask some connoisseurs, run a few trips, because you can not afford to lose more.

As a retailer of wholesalers, manufacturers to establish information files, in order to shortage of timely contact, so as to avoid the shortage and backlog of contradictions.

Sixth, the variety to be complete: consumers have a variety of requirements for tea, as operators must adapt to market demand, try to achieve complete varieties, to determine the main varieties of their own business outside, can not refuse other varieties, do not self-enclosed, there should be tolerant, accept new varieties of some of the cold goods can be less into a little bit, leaving the supplier's mailing address, in case of emergency.

Seven, understand the business area consumer tastes: good or bad tea, such as whether the final decision in the consumer, the key for operators is to supply according to consumer tastes, different areas of consumer tastes are different, such as the North like flower tea, the South like green tea, the Northwest like to turn tea. Each region of each region is not the same, in Beijing, for example, the Dongcheng District love taste strong, soup strong, strong, Haidian love taste a little lighter, soup yellow and bright, the suburbs love the bitter and astringent taste a little heavier, resistant to bubbling on the line, so that operators are required to often go to the survey and research, and extensive contact with consumers, in response to the needs of the updated tastes.

Eight, pricing rationalization: tea sales price has been a difficult to solve the problem of pre-prices are too high, through the medium of the role of consumers, "look at the tea to stop". Now due to fierce competition, many people are selling too low, some even below cost price, causing vicious competition. I think maintain good quality at the same time, there must be reasonable pricing, first determine the cost of your purchase price, in the calculation of your operating costs and your reasonable profits, with reference to the market to set a reasonable price, neither profiteering, but also do not compete with the low price, of course, the famous tea, special craft tea, due to their specific artistic value of the pricing of higher, I think it should be.

Nine, a full range of commodities three-dimensional structure: commodities three-dimensional structure and complete varieties are different, one is in the full range of varieties on the basis of the increase in tea of different grades, such as "Huangshan Maofeng" has a pre-mingqian special, special, first-class, etc.; "Peony Hydrangea" Peony Hydrangea" has "first spring", "second spring" and "third spring". The second is the operation of tea and tea-related commodities, such as tea, tea books, tea, tea, tea, tea health products, tea, tea, tea paintings, and four treasures, tea has alabaster, porcelain, glass, stainless steel, etc., and alabaster has a high, medium and low, there are sets of pots, single pots, strange pots, black clay, white clay, red clay, etc., tea, melons, pistachio, beef jerky, and so on. The third is to take a distinctive packaging and storage, such as flower tea tin foil bag packaging, green tea can be placed in the freezer to keep fresh for sale, etc., the main structure of the tea should be based on different regions of different consumers, subject to market research, can not be blindly imitated, blindly put together.

Ten, merchandise display in an orderly manner: good or bad display of goods directly affects the consumer's feeling of the tea store. Different types of tea and tea-related commodities must be reasonable display, first of all, classification, such as flower tea area, green tea area, black tea area, health care tea area, tea area, tea area, tea area, once again is the grade, is the consumer at a glance, it is best to put in each area of the profile of the tea (origin, grade, characteristics, etc.) and then the overall layout, according to your business point of the overall environment, tea, tea, tea, etc. and your store! Inside the store outside the structure up, so that the display of goods coordinated, constituting a pleasing to the eye, relaxed and happy three-dimensional picture, to give customers a feeling of forgetfulness, while reflecting the orderly, numerous and not chaotic.

Eleven, the conditions of the tea store can be with tea, tea store, tea as one: If your tea store area allows, the economic strength to keep up, it is best to tea, tea, tea, tea as one, a very chic tea store with a flavorful small teahouse, teahouse environment is elegant, hang a few paintings on the wall, indoor set up a few pots of bonsai, the original quality of the wooden table, wooden chairs, on the table a set of exquisite Tea set, and dish exquisite tea snacks, plus dressed in appropriate clothing hospitality Miss, Mr., timed to a few tea performances, can also be a long-term performance, or set up guzheng, guqin playing ancient music, a different mood, the charge is not too high, not to mention the alcohol, tobacco, so that customers in the tea, the desire to buy a lot of, why not do it?

Twelve, good store health and the surrounding environment: tea is a very delicate drink, it has a strong corrosion absorption, store health is very important, the store must be clean, counters, shelves, tea buckets, tea boxes every day at least to wipe more than two times, can not leave half a bit of dust, the surrounding environment should be paid special attention to see if there is no odor objects in the vicinity of the, such as perfume, alcohol, etc. Look around there is no source of pollution, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never, never. Look around to see if there is no source of pollution, never cook in the restaurant. In the same tea store, green tea and flower tea to be separated, green tea to be closed, can not absorb the flower side of the destruction of the quality of green tea itself, the famous tea should pay more attention to the tea and tea can not be mixed with the goods can not be placed in the tea store business, such as Chinese herbs and so on. If the odor quickly eliminate the source of contamination, can not be sold, replaced with good tea, restocked to avoid small losses, damage to the intangible assets of the tea store.

Thirteen, improve the overall quality of the sales staff: a tea store business is the key to the overall quality of the sales staff, the sales staff is the eyes of the tea store to improve the overall quality of the sales staff is the most critical link to open a good tea store. As a tea store salesman, first of all, we must have a good cultural quality, it is best to know one or two foreign languages, to master the professional knowledge of tea, including the types of tea, origin, quality standards, characteristics, brewing methods, storage methods. At the same time there is comprehensive knowledge, such as tea, tea ceremony, tea ceremony, tea tasting, tea fighting, tea history.

The salesman is dealing directly with customers, the relationship between the tea store is able to produce the benefits of the key, generally should have the following professional qualities:

1, attractive instrumentation: neat and clean attire, styles timely, beautiful and generous, simple and honest expression, neither forced smile nor dull expressionless. Demeanor gracious, natural, enthusiastic, do not wear hair, do not dye colored hair, do not paint nail polish, do not spray perfume, can not bring expensive decorations. The posture is natural and decent, not pretentious.

2, keen observation of brown judgment: salesman must "observe" function, through the identity of the customer's appearance, for different customers, recommend different tea, so that the turnover rate is certainly higher.

3, more flexible and accurate response ability: because the customer level is different, the requirements are different, so that the salesman's ability to respond to the different requirements of different customers, respond quickly to understand and appreciate the customer's intention to buy, and quickly give a reply or to provide services, some people have summarized the reception of the service method for the "pick up one, ask two, contact! Three" has been a flexible response to the specific performance.

4, more excellent language skills: language is a tool for communication, is an important means of providing information and exchange of feelings, language expression is very important to the business, directly related to the benefits of the tea store, should speak Mandarin, can not be used to serve the taboo language, the speech to be moderate, should master a good tone of voice, cordial and natural, courteous and sincere, to the person to be addressed appropriately for the application of different polite language for different customers, flexible grasp. Flexibility.

5, strong self-control: because the salesman monotonous working environment, the customer's personality is different, which requires the salesman to control their emotions, regardless of the end of the customer fussy, you have to maintain a good state of mind, never tire of asking, patiently answering the question, encountering unreasonable customers, you must not be angry, to patiently explain. "The customer is God" please salesman to remember.

6, with a certain degree of financial knowledge: salesman to have a certain degree of financial knowledge, including counterfeit currency, foreign currency, a variety of check recognition ability, as well as invoices filled out correctly. As a tea salesman should also have a variety of packaging capabilities, bag packaging, paper packaging, box packaging, barrel packaging.

In short, a tea store salesperson must have good psychological quality, business ethics, professional knowledge and superior communication and reception skills. Tea store salesman the importance of most degrees of operators understand, look forward to you must at all costs, your Russian salesman to implement professional training. "Sharpening the knife is not wrong", this point can not be neglected, or spend "huge sums of money" to open a tea store, because the quality of the sales staff tea and loss of money, is not cost-effective.

Fourteenth, the establishment of a standardized financial system: business must establish a standardized financial system, which can not be ignored, no matter who you use the sales staff, to do the purchase, sales, inventory, preferential, loss of cash accounts, end-of-month inventory, relentless

Fifteenth, the establishment of a strict business system: as a business operator must develop a business system, or else the management will be chaotic, the following "Beijing Xinyu" to open a tea shop, because of poor quality tea and loss of money, is in the uneconomical. The following is the "Beijing Xinyu Tai Tea House" business system, for reference only.

(a) 8:00 a.m. on duty on time to do a good job of store health, keep the counter neat and clean, ready for business.

(2) 8:30 am on time to open, work clothes dressed neatly. Salespersons are not allowed to wear cosmetics, perfume or dye their nails when they go to work.

(3) In the process of business:

1, serve with smile and behave decently;

2, when selling goods, make sure that there are enough pounds, the price is correct, the collection is accurate, and the collection is sung and the payment is sung and the question is never tired of being asked, and the take is never tired of being taken;

3, when handing over the goods, be civilized and courteous, and don't drop or throw the goods;

4, when encountering the unreasonable customers, make sure that the customers are not scolded, and be patient. scolding, to be patient, warm reception of each customer.

(d) after work, there are two people to clean up cash, sealing money to hand over, clean business tools, organize the goods, clean shelves health.

(E) seriously implement the counter "ten forbidden" and "six the same".

Ten not allowed that:

1, not allowed to eat at the counter;

2, not allowed to chat, laugh, fight at the counter;

3, not allowed to goods, checkout, point of money and ignore the customer;

4, not allowed to sit at the counter to receive customers;

5, not allowed to have a quarrel with the guests, verbal abuse, assault;

6, is not allowed to meet guests at the counter, storage of personal belongings, do any personal business;

7, is not allowed to grill fire price, lying on the goods platform;

8, is not allowed to misappropriation of merchandise sales;

9, is not allowed to leave the workstation without authorization;

10, is not allowed to privately to the customer preferential or private gifts.

Six of the same:

1, students, acquaintances, the same;

2, adults, children, the same;

3, to buy and do not buy, the same;

4, busy and idle, the same;

5, to buy merchandise and return merchandise, the same;

6, the same general customers and individual customers.

System developed, can not be regarded as a form, must be strictly enforced for a long time.

Sixteen, good after-sales service: salesman in the process of the transaction, sure to do a good job before the sale, the sale of services, which is a matter of course, but after the transaction, the customer has been paid, after-sales service is particularly important, packaging, bag packing, etc., politely send the guests out the door to leave a good impression of the customer, at the same time, some customers due to the store's tea tastes uncomfortable to be sure to package refund, package replacement, can not find out Half a reason to refuse, at the same time, should establish a customer profile, listen to the views of customers.

Seventeen, do a good job of advertising, promotional work: advertising, promotion of the importance of business is well known, the conditions of the tea store, you can use television, newspapers and so on. Conditions do not have can also use salesmen, salesmen printed some small ads for publicity. Promotions should be done more, in various forms, can be discounted, you can also buy the amount of money to give some tea-related gifts, such as tea sets, tea books, etc., regardless of whether the ads or promotions, or, be sure to get the letter to the customer, not to deceive the customer, consistent with the words and deeds, consistent with the table.

Eighteen, ready for a long fight: tea as a special consumer goods and works of art, the customer's taste, flavor, texture, taste to a considerable amount of time to accept and assess the process, so that operators are required to have patience, do not open a few months or a year of earning less than money on the irrelevant, we must continue to publicize, and at the same time for the customer's requirements for continuous improvement, although the opening of a tea shop did not have eight years of war. Tea store did not have eight years of war as "on the long war", but also must be two or three years of work can not be, this may be many tea business is difficult to get out of the misunderstanding.

nineteen, gradually to the chain: because the modern market operation is more and more standardized, more and more average profits, such as if you operate one or two tea store benefits, at the same time, but also accumulated a lot of intangible assets, can not be stepped on the ground, and can not be earned to spend the money off, should sum up the success of the experience, the training of personnel, your business point in a gradual and sound basis for the synchronization of the expansion, towards the chain. Chaining. In this way, you can save costs, favorable competition, invincible in the tea session. Open a chain can first establish distribution centers, establish and improve the rules and regulations, selection of talent, you have been operating a good point of replication, so that your business will continue to develop and grow, the original world of tea colleagues, work together, *** with the growth to revitalize my traditional Chinese tea of the wind, and the foreign tea to compete for the international market, China's tea will be able to win.