How to write the basis for the cultivation and enhancement of enterprise core competitiveness

In the increasingly open and more intense competition in the market, some enterprises such as a flash in the pan, quietly passed away, while some are like a green pine and cypress, long lasting. There may be many reasons for the phenomenon of a flash in the pan, such as: the limitations of the industry in which the enterprise is located, the enterprise's management is poor, the enterprise's operating system is not good and so on. If the enterprise is compared to a tree, the root is the core competence of the enterprise, the trunk is the core product of the enterprise, the leaves, flowers, fruit is the end product of the enterprise, the flowers are not fragrant, fruit has no flavor, there is no nutrients, they are ultimately from the root of the tree to absorb nutrients, that is to say, we must look at the enterprise has no core competitiveness.

So, how to cultivate the core competitiveness of enterprises? This is not only a theoretical problem, but also a practical problem, which is the key to the survival and development of enterprises. Cultivation, maintenance and enhancement of core competitiveness is a cyclical and repetitive process, an enterprise in order to maintain a sustainable advantage in the market competition, we must constantly examine ourselves and competitors, continuous learning and innovation, and constantly cultivate, maintain and enhance their core competitiveness. It is necessary to have a talent team with reasonable knowledge structure to ensure the accumulation of knowledge in the enterprise; to cultivate a group of business managers with foresight and insight; to cultivate the enterprise to become a learning organization; it is necessary to have a bold investment in information, knowledge, and intelligence, supported by strong capital, and to take the road of large-scale, fast speed, high input, high output development; to shape the corporate culture, etc..

One, the construction of human capital is the foundation of the core competitiveness of enterprises

Enterprises to occupy a place in the fierce market competition, the formation of their core competencies, it is necessary to build a high-quality talent team. First, to create conditions, and strive to improve the quality of the company's leaders. Improve the quality of company leaders is to enhance the core competitiveness of the premise. Company leaders are directly involved in the top management of the enterprise, the formulation of business strategy, leading the future development of the enterprise, and therefore training, molding qualified business leaders, sound independent personality of business leaders is particularly important. The second is to select and cultivate a number of professional and technical personnel, especially in market development and management. For the enterprise to bring excessive profits, so knowledge has become the source of profit, talent has become the basis of the core competence of the enterprise.

Second, the cultivation of appropriate management mode is to improve the core competitiveness of enterprises

Only to strengthen the management, the formation of their own characteristics of the management model, in order to give full play to the vitality of the reform of the enterprise system to maintain the continuous development of the enterprise and the evergreen. Actively look for their potential advantages, understand their peers, understand themselves, from all aspects of in-depth analysis, and make efforts to cultivate. So far, our company has not established a scientific management system, and we only manage the company based on experience, with outdated management style and method, and poor adaptability to the market environment. In addition, managers lack of advanced management theory and experience, especially the top management knowledge, ability to poor, the enterprise can not operate in accordance with market rules, so that the enterprise in the market competition in a passive position, so the key is to establish the actual management mode in line with the enterprise.

Three, enhance the company's brand power is the embodiment of the core competitiveness of enterprises

In today's advanced market economy, the brand has transcended the scope of the pure economy, and has become the embodiment of the competitiveness of enterprises, value-added power, follow-up power. The brand can bring great market share to the enterprise, so that the enterprise to maintain prosperity. The direct expression of the core competitiveness of the enterprise is mainly the market share. Therefore, we should set up a correct brand awareness, and actively implement the brand strategy, that is, the establishment of brand development strategy management system, improve the brand development of the market environment, pay attention to knowledge management, knowledge-based decision-making, and the implementation of the brand concept with the system of education and training, and so on.

Four, the establishment of a learning organization is a powerful guarantee of core competitiveness

Cultivation of the core competitiveness of enterprises and the role of its sustainability, to a large extent in the creation of a learning organization, in the continuous learning to increase the enterprise's special assets, inimitable tacit knowledge, and so on. A continuous learning and innovation organization, each member of the organization can live out the meaning of life in the work; such an organization has "a clear, up-to-date, recognized by all employees of the value system" and "self-critical spirit" two characteristics; "reflective" and "self-critical spirit" two characteristics. The organization is characterized by "a clear, up-to-date value system that is shared by all employees" and "a spirit of self-criticism"; and by three systems of "reflection, feedback, and **** enjoyment". Among them, there are four elements are very important: First, a strong learning ability. This learning ability, not the traditional sense of individual behavior, but the learning ability of the group, that is, "team learning"; Second, the learning organization emphasizes that each member of the "in the work of the significance of life can be lived out". When each person to his work and the meaning of life together, the work will become happy, life will become more fulfilling, more valuable; Third, the learning organization especially emphasizes "reflection", its most important feature is that each member of the team can be spontaneous, constantly reflect on their own problems and actively start to solve them. Actively start to solve, *** with to eliminate all obstacles hindering the rapid development of enterprises, to ensure that enterprises can better and faster development; Fourth, we must adhere to the learning innovation to lead the system innovation. Specifically, is to coordinate and dynamically optimize the adjustment of "corporate culture construction", "management innovation", "mechanism innovation", "marketing innovation "and" full training based on human resource management "the relationship between the six elements to enhance the company's marketing power and brand power, to enhance competitive advantage in the market, and actively carry out full learning, whole learning, team learning.

V. Cultivation of advanced corporate culture is an important symbol of the core competitiveness of enterprises

Corporate culture strategy can produce core competencies. The essence of corporate culture is the "humanization" of the enterprise. Why can excellent enterprise culture improve the competitiveness of enterprises? There is a case in the book "Evergreen": when the president of an excellent enterprise was asked, if you receive a clearly unreasonable complaints about the return of goods, your salesman will deal with how to give the customer a return? The president replied, "I don't know if he would return it, but I do know that he would resolve it in a way that would satisfy the customer. This is what happens when you have a culture of management, when there are no rules, no references, the culture is decisive. Often, systems only tell us what not to do, only culture can really tell us what to do. In order to pursue long term growth, to become a big business, you need to have long term motivation. This is not the money, the system is not even business operators and power can do, only the value system formed by the corporate culture can provide such power. China up and down five thousand years, leaving us is culture. China's most cultural tradition of the old "Tongrentang", its culture is very simple, that is: no one to see the repair and cooperation, the heart of the world know. Pharmacies are all over the world, but only Tongrentang has existed for more than 300 years, which is the power of culture. To cultivate an advanced corporate culture, a company should have a good atmosphere, core competitiveness is growing in good soil, the company should have a good foundation in management, marketing, while the decision-making level must dare to mobilize the "masses", together with the analysis, and to give the staff a slightly more relaxed atmosphere, only then will be conducive to Only in this way will be conducive to brainstorming, cultivate core competitiveness, will have to continue to expand the core competitiveness of the space. Secondly, we should pay attention to training, excavation, play the majority of employees in the production and operation of enterprises, management, marketing and other aspects of innovation enthusiasm, at the same time to pay attention to the customer base to face the service, in the management of the enterprise to fully use incentives and constraints on the mechanism to mobilize the enthusiasm of the staff to create a better brand and services to meet the needs of the market.

Sixth, the cultivation of core competitiveness can not be rushed

Some enterprises think that after three or five years of efforts, you can form their own core competencies, to establish a competitive advantage, which is unrealistic. Prahalad and Hammer emphasized that core competitiveness is the cumulative knowledge within the enterprise, is the enterprise in the long-term production and operation activities in the formation of the unique ability. At the same time, core competitiveness has dynamic characteristics, will change with the enterprise strategy and market changes. This requires enterprises to overcome the idea and practice of rushing to success, quick success and quick profit, and really focus on the long term, lay a good foundation, and enhance the core competitiveness and the overall strength of the enterprise by continuously improving the operational efficiency and management level.

In short, the enterprise to develop, because "development is the hard way", there must be core competitiveness, core competitiveness is equivalent to an enterprise in a competitive environment, a key, a sword, and even hit the entire market "hard currency". Emphasis on the cultivation and creation of their own core competitiveness, is the enterprise to survive in the market competition and development of the fundamental.