Traditional industry domain name

There are too many cases of domain name upgrading. As we all know, 360, JD.COM, Tencent, ByteDance, Alibaba and other major brands are the beneficiaries of domain name upgrade. For enterprises, having a domain name compatible with corporate brands has gradually become the key demand of major brands. The most commonly used domain name upgrade is suffix upgrade, that is, upgrading an uncommon domain name suffix to a common suffix, such as. Com and. cn。 However, recently, there was such a company that actually did the opposite.

According to JamesIles, a senior domain name (industry) writer, the Australian insurance company picnic seems to have moved from Picnic.com to the picnic laboratory.io.

It is understood that the company acquired the domain name Picnic.com, Picnic (Picnic; "Picnic food" is a general term, and its application in Picnic.com includes but is not limited to picnic food, places, supplies suppliers and related brands.

Since then, the company has been operating in Picnic.com, providing insurance products to its customers.

Recently, however, visitors from PicnicLabs received the following message: "Picnic Labs provides services and operations for our B2B customers/enterprises. To reflect (show) this, our new domain name is: Picnic Lab. io "

From the perspective of traditional Internet users, the brand's new domain name PicnicLabs.io is indeed not as simple as the mainstream domain name PicnicLabs.io, which is more concise and can highlight the brand.

Upon inquiry, it is found that Picnic.com is currently for sale. There are many brand terminals launched in the name of "picnic", and the target market is huge. If the picnic strips off Picnic.com, there will be many potential suitors for this domain name.

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