Investment strategy of enterprise investment

First, in making investment decisions, enterprises must first analyze and choose whether it is cost-effective to engage in securities investment, or commodity production or business investment is cost-effective? In making this choice, generally through comparative analysis to determine, first, the securities investment and other forms of investment return on investment comparison, choose a higher return on investment form of investment; second is the net return on investment comparison, that is, on the basis of comparison of the return on investment, but also to compare the net income after deducting the various costs, taxes.

Secondly, if you choose to invest in securities, you must analyze and evaluate the credit rating of the securities issuer, its business status and prospects for development, its financial condition and its trend of change, etc., and then choose government bonds or corporate securities with high creditworthiness, strong operating capacity and development prospects as the object of investment.

Thirdly, it is necessary to reasonably choose the duration of investment securities, taking into account both the yield and the risk of the securities.

In summary, the securities investment decision-making, the general principle is that we should choose those high yield, low risk, short-term, good liquidity securities as investment objects, but in real life, perfect securities do not exist, but also by the investor in accordance with their own conditions to formulate the appropriate objectives, weigh the pros and cons of making the appropriate decision.