What is the most effective way to promote original songs in Tik Tok?

What is the most effective way to promote original songs in Tik Tok?

I'm glad to answer your question. With the rise of short video platform, the way people listen to songs is also changing. There are many popular songs in Tik Tok. From the previous Sadness of Leaving People, Panama, Answer, Meditation Like a Cat, Can I, Short Love, etc., Tik Tok has produced a large number of popular songs with different styles by virtue of platform traffic and communication efficiency. I think the most effective way to promote original songs in Tik Tok is to participate in more official activities, such as Tik Tok seeing music plans and so on.

20 19 65438+ 10/4, Tik Tok held "Your music is everywhere"-20 19 Tik Tok saw the kick-off meeting of the music plan and announced the launch of the 2019 Tik Tok saw the music plan. Zhu Jie, head of Tik Tok Seeing Music Project, said that on 20 19, Tik Tok will upgrade the interactive gameplay in an all-round way, spread music in more ways, tap better creators and voices, and let users see better music.

Compared with traditional music announcement, Tik Tok's massive users can not only help original music to be heard by people who like it more quickly and accurately, but also give original music a more trendy and diversified expression through thousands of playing methods and unlimited creativity, making music "visible". Whether it's a long-established mature musician or a newcomer's new work, you can meet the public more quickly and accurately on Tik Tok.

Start the 20 19 Tik Tok to see the music plan and fully support the original musicians on the platform. At the press conference, Tik Tok announced the launch of the 20 19 Seeing Music Project. Zhu Jie, the person in charge of music at Tik Tok, said that 20 19 saw that the music project would upgrade the interactive gameplay in an all-round way on the basis of 20 18, spread music in more ways, and tap better creators and voices. According to reports, the new gameplay will increase the interactive rules of cover, create popular content for music in the form of semi-proposition, and make the best and most interesting content in rich and diverse video categories as the carrier of music to spread more effectively, aiming at this. A variety of ways to start.

Redefining the era of music announcement 2.0 requires more than music. On the day of the conference, Tik Tok saw the music project leader, senior financial media person Dong, Lin, president and CEO of Taihe Music Group, and famous lyricist Cui Shu discussing the music announcement on the spot.

In the era of music announcement 2.0, the short video limit of 15 seconds helps musicians refine the essence, so that the chorus climax of songs can be directly displayed to users and left a deep impression on them. Short video pictures help users remember and leave a deeper impression on music. The viral secondary spread of popular short videos has also helped spread songs from Tik Tok to various social platforms, making original music everywhere.

From the perspective of the industry, Tik Tok saw a brand-new music announcement mode, which not only changed the ecology of music announcement, built a brand-new channel for the distribution and promotion of works, but also improved the mechanism of production, copyright protection and sharing of works, enabling music announcement to reach more application scenarios and consumption scenarios, and also created more imagination space for original music to break through the circle and tap the audience. The offline performance opportunities provided by Tik Tok for original musicians also bring the influence of original music offline, so that newcomers with original music can move towards mature musicians faster.

Tik Tok saw Zhu Jie, head of the music project, saying that Tik Tok would continue to focus on supporting original music in China and spare no effort to contribute to the development of the music industry.