What TT and MT channels are on sale?

TT channel in sales refers to the traditional channel/mode of TT (traditional trade). ? MT channel refers to the modern channel /modern channel in TPM.

The traditional channel is a highly separated organizational network. Each member of the channel is independent of each other, and they are also independent of each other. Buying and selling transactions are based on their own interests, bargaining and competition.

Therefore, the relationship is loose and the buying and selling relationship is very unstable. Although this keeps the independence of each company, it lacks the same goal, which affects the local and overall operational efficiency and operational efficiency.

Broadly speaking, every link in the IT industry chain is a channel member. Therefore, manufacturers, agents, distributors and users are all channel members and basicchannelmember, because they have the ownership of IT products or services and bear substantial risks accordingly. In addition to basic channel members, such as advertising companies, public relations companies, market research institutions, transportation companies, etc.

They don't own the ownership of IT products or services, nor bear the corresponding market risks, but they can promote the process of transferring IT products or services from manufacturers to users, so such channel members are classified as specialchannelmember.

Compared with special channel members, basic channel members play a more critical role in the healthy development of industrial chain system. Therefore, basic channel members are the main focus of sales channel management.

Not only the IT industry chain has such sales channel members and relationships, but any other industry chain has similar sales channel members and relationships, but the names of channel members are different. Therefore, apart from the specific industrial chain, we can extract the characteristics of many sales channel members in the industrial chain, and we can summarize the basic channel members and relationships.

Baidu Encyclopedia-Traditional Channel

Baidu Encyclopedia -Mt (Modern Channel/Access)