Now is it better to do traditional e-commerce or live e-commerce?

We will first analyze the advantages and disadvantages of live e-commerce.

First of all, the disadvantages, the most obvious is that the live broadcast usually can not see the details of the product, can not touch its texture, can not accurately perceive the product.

In the case of clothing and apparel, the user can not see the effect of their own upper body. The lighting and lenses of the live broadcast room have a great impact on the appearance of the goods and may mislead consumers. For example, the lens clarity is not enough, or the anchor actively use filters, special effects, etc., the real experience of beauty, clothing products have an impact. At the same time some of the more color-conscious products, because of the chromatic aberration between the display effect of the device when watching and the actual color, may lead to a misjudgment of the demand for the product.

The anchor's own image and demeanor are very influential to the viewing experience. If the number of people online in the scene is high and more active, the anchor will be more difficult to take into account the requirements of each person. Some anchors in order to save time, the use of recording, giving a very bad experience; and some anchors have infectious, live group effect and strong, consumers are very easy to impulse spending, buy back a lot of their own inappropriate products, resulting in a high return rate. Fans are not satisfied after receiving the goods, and will be in the comments with the rhythm, spreading negative energy, in the face of this unexpected situation, a very test of the anchor's ability to improvise on the spot.

There are also many advantages to live e-commerce. Compared with the online platform of the plane picture, live broadcast is more intuitive, more real, and more interactive.

Live broadcasting allows consumers to see all aspects of the product more directly, and some anchors can also be matched with a variety of fan requests to directly view the results. Anchor real-time live language and emotions, the audience live instant feedback compared to pure pictures and short videos will make the goods appear more real, which in turn reduces the cost of trust. At the same time, the presence of the anchor in the live room, there is a real-time interaction channel, allowing users to perceive the tangible service, the user demand can be faster to get the corresponding, and the anchor can also quickly learn the user's feedback.