What's the difference between online marketing and pyramid selling?

The difference between marketing and pyramid selling:

1, different products:

MLM products are mostly brand-free, high quality and low price, or even products-free. Marketing products are some well-known brands, which have a certain popularity at home and abroad.

2. Salespeople join in different ways:

MLM requires the salesman to collect the deposit for offline goods when joining, and generally collects the "entry fee" in the form of shopping or fund. Marketing does not charge deposit and registration fee.

3. Different marketing management:

The marketing management of MLM is very chaotic, and online salespeople gain their own interests by deceiving offline salespeople. The management of marketing is strict, and salesmen don't directly contact goods and money. Your performance is assessed by the company and distributed by the company.

4, the fundamental purpose is different:

The fundamental purpose of MLM is to develop offline indefinitely and try every means to make money by expanding offline. And the end user that marketing ultimately faces is the customer, who trades goods.

Extended data

MLM case

In the case of 14 1, which was searched online in China, the court made the latest judgment on May 2, 20 18. This kind of criminal cases increased year by year, with five court decisions in 20 14, and then increased exponentially, reaching 62 cases in 20 17.

According to statistics, the cases of virtual currency pyramid schemes from 14 1 * * involved MBI, M3 coins, black coins, Asian coins, star coins, Jinyuan shopping alliance electronic coins, yangtze river international virtual coins, qileba, microvision media electronic coins, bonus points coins, virtual gold coins, HGC, COA, LFG, SRI.

These virtual currency pyramid schemes have developed at least 15653622 members in China.

According to the judgment, in the above-mentioned virtual currency pyramid scheme, the amount involved is the highest, reaching 7 billion, and its global member *** 10770000 is the largest. Judging from the development scale of MLM institutions in China, the development of "Cloud Coin" (also known as World UnionPay and World Lianyun MLM Platform) MLM institutions is the most offline, 4391449; Secondly, the "black money" pyramid scheme has more than 3.4 million members.

Baidu encyclopedia -MLM

Baidu encyclopedia-marketing