Analysis of eight operation modes of secondary e-commerce industry?

Mode is a platform for individuals or enterprises to open stores and make profits through commissions, service fees, advertising fees and value-added services.

It's like an offline market.

Taobao is the largest e-commerce platform among all e-commerce platforms. Mobile e-commerce platforms, such as micro-stores, which appeared in the era of mobile Internet, provided tools to enter the circle of friends and became WeChat business.

Fast Whale New Retail, a big data intelligent marketing platform, said that Taobao, Tmall and JD.COM were the earliest e-commerce models, and merchants could sell things online when they entered the platform. If you haven't done it before, companies are not encouraged to spend their energy on these platforms now. Because after opening a store, you will find that no one is consulting or placing an order at all. Because the dividend period of the platform has passed, giants have emerged in all major segments, and more than 90% of the traffic has been controlled through sales volume and cost. If new enterprises want to get ranking and exposure, they can only spend money on promotion, which is very expensive.

In addition to Taobao, the micro-e-commerce model is displayed in the form of a web page in WeChat. At the beginning of WeChat's business, the main trading platform was micro-e-commerce. At present, players in the field of micro-e-commerce, such as micro-store: the e-commerce platform officially launched by WeChat, but its function is very single and has almost no practical effect. At present, the most mainstream micro-mall platform is the fast whale e-commerce, which is very powerful.

2. Vertical

Mainly engaged in a single category, vertical e-commerce has a very important feature, that is, the goods sold are self-operated.

This kind of company generally obtains the agency or distribution rights of certain brands, and makes profits by earning the difference, such as shoes purchased at a good price, clothing in stock, Brewmaster net of alcohol, etc.

3. Mixed type

Vertical e-commerce will inevitably encounter bottlenecks when it develops to a certain extent, and the most effective way to break through the bottleneck is category expansion.

For example, JD.COM, which started as a 3C digital company, Jumei and le bee, which mainly make cosmetics, and Amazon and Dangdang, which mainly make books, have now developed into e-commerce platforms.

The characteristics of these platforms are self-management+shops, self-management of original superior categories, striving for more bargaining power by expanding market share and earning the sales price difference of suppliers; Introduce more brands to open stores and earn money through commissions, service fees and advertising fees.

4. Content type

Little Red Book is a typical example. Users of Xiaohongshu bask in Haitao shopping list on APP, and Xiaohongshu mines explosions through data analysis and makes related sales by himself. In order to cater to users' shopping needs and keep users in Taobao's ecosystem, Taobao has been vigorously supporting Taobao people to be shopping guides for the past two years, making high-quality recommendations for users and guiding shopping decisions through Taobao's good products, shopping lists and other functions.

5. Types of shopping guides

Mainly do traffic distribution, and the profit model is mainly to earn trading commissions.

Some shopping guide websites, such as "9 yuan 9 Packages", "Cabbage Price" and "Rebate Network", mainly rely on taobao guest's commission to make profits, and taobao guest, which is large in scale, makes considerable profits. The earliest Beauty Theory and Mushroom Street were shopping guide websites, which were the best shopping guide websites made at that time. Now it has been transformed into an e-commerce platform.

In the second half of 20 15, the live shopping guide came into being. Broadcasters try on clothes and cosmetics through live broadcast to provide consumers with a more intuitive shopping experience and improve the conversion rate.

6, flash purchase type

Flash-buying websites also belong to platforms in essence, but the difference is still very big, all of which are limited-time buying by brands.

For example, the price/performance ratio of Vipshop, the main core competitiveness of this promotion is limited time, limited quantity and lowest price. In order to establish competitive barriers, Vipshop will build its own warehousing and logistics system to ensure consumers' shopping experience.

7. Type of buyer

Buying fingers is to master the trend information and trends, which can help consumers buy goods from all over the world, or have a group of fans who can grasp certain orders. Beauty said that both HiGo and oxygen are in this mode, and fashion items are collected and provided to consumers through fashion buyers around the world.

8. Universal type

Mainly refers to companies that provide e-commerce supporting services such as agency operation on e-commerce platform and make profits by helping brands operate online stores to collect service fees.

Agency operators generally provide a series of services such as storefront decoration, design, photography, customer service, warehousing and training. This is the preferred entrepreneurial direction for many business friends around me.

In this rapidly changing market, all kinds of collisions are likely to create excellent profit models. If you master the rules of the market, you can find your place in this unpredictable market.

What are the operating modes of the e-commerce industry? Mainly the above content. The competition of e-commerce, if only information display and transaction, can no longer meet the requirements of the new era. In the new era of mobile Internet, many new e-commerce business models have emerged, which are very competitive compared with traditional e-commerce.