What is the fusion media

With the development of the times, the progress of science and technology, the emergence of some of the pronouns that will only appear in our era, many people for these emerging terms although see more, but do not understand what exactly is the meaning of the term, such as today's editorial to give you an introduction to the melting of the media, I believe that many of our partners are certainly half-understand it, then the next to take a look at the editorial today's share it.

"Fusion media" is to make full use of the media carrier, the radio, television, newspapers and other both **** the same point, but there are complementary different media, manpower, content, publicity and other aspects of the full integration, to achieve "resource integration, content integration, publicity, mutual integration, benefits **** new media. The new media of "integration of resources, content, publicity, benefits ****".

"Media integration" is first a concept. The concept of development as a prerequisite, to promote excellence as a means to maximize the advantages of traditional media and new media, so that the competitiveness of a single media into the competitiveness of the multimedia **** the same competitiveness, so as to "I" used for "me", for "me" service. "Media integration" is not an independent entity media, but a radio, television, Internet advantages of mutual integration, mutual use, so that its functions, means, value can be comprehensively enhanced a mode of operation, is a real

in the scientific method, is in the practice of running the station visible and tangible specific behavior.

This is a scientific method that is visible and tangible in the practice of running the station.

"Fusion media" is a unit, a voice, a price. Radio, television, the network at the same time become **** the same three forms, means and methods of service for a project activity, the price will be much higher than any single media, the customer recognition of this activity is also greatly improved. Previously, we inserted advertisements in the TV program, the Internet have to be rearranged to take out the advertising part. Now, many customers come to the door to talk about advertising, have taken the initiative to request, and "integrated media" price negotiation, online also be retained. "Fusion media" has become the interests of the "**** the same body".