Where is Ole?

The abbreviation of O 'Leote Les, namely Outlets, refers to the shopping center composed of shops selling out-of-season brand-name goods, off-shelf goods and out-of-code goods in the retail business, so it is also called "brand direct selling shopping center".

Outlets was first born in the United States and has a history of nearly a hundred years. Outlets was originally a "factory direct-sale store" specializing in handling factory tail goods. Later, it gradually gathered to form a large outlet shopping center similar to ShoppingMall, and gradually developed into an independent retail format. Although FactoryOutlet has a history of 100 years in the United States, the real scale development began around 1970.

Features:

Outlets itself is a business model, which does not distinguish between China companies and foreign companies. The self-styled Outlets China Company is instilling its official lineage into the traditional public.

Actually, there is no such bloodline. Any enterprise or company, as long as it has brand and buyer resources, can do the business model of outlets. See The New Fulcrum of Business Value: Let Outlets Win in China for details.

There are three magic weapons for traditional outlets to attract customers:

World-famous brands-a collection of world-famous or well-known brands, with pure brands and high quality;

Incredibly low price-generally sold at a price as low as 1-6 fold, good quality and low price, and consumers are eager for it;

Convenient and comfortable atmosphere-far from the urban area, convenient transportation and simple and comfortable freight yard.

Characteristics of urban outlets:

Big brand-a collection of world-famous or well-known brands, with pure brands and high quality;

Low price-generally sold at a price as low as 1-6 fold, good quality and low price;

Close distance-there is public transportation (subway, bus) in the urban area, which is convenient.