What are the operating modes of e-commerce?

According to the classification of e-commerce (B2B, B2C, C2C), the operation mode of e-commerce is analyzed. At present, there are two main B2C e-commerce modes: e-commerce direct selling mode and B2C Amazon mode. E-commerce direct selling mode refers to the mode that traditional manufacturing enterprises use e-commerce as an online channel for their commodity sales by building their own e-commerce websites or cooperating with large-scale e-commerce websites. The advantage of this e-commerce model is that enterprises are familiar with their own products, can provide consumers with comprehensive product information and complete after-sales service support, and can control the production process and inventory capacity of products at the same time to avoid oversupply or oversupply. However, its shortcomings are mainly reflected in the single variety of goods provided by this e-commerce model and the lack of customer comparison of similar products. The B2C Amazon model refers to: websites specializing in e-commerce establish shopping platforms, contact product manufacturers and consumers, buy goods from product manufacturers and sell them to final consumers. This is a model generally adopted by B2C integrated and vertical e-commerce. The main advantage of this model is that there are many kinds of goods provided by the website, and customers have a large choice, so it can attract and retain consumers more. Its shortcomings are mainly inventory risk and difficulty in inventory management. Theoretically speaking, C2C model can best reflect the spirit and advantages of the Internet. A large number of buyers and sellers of the same size find suitable door-to-door transactions through one platform. It is almost unimaginable to realize such a large project in the traditional field. At present, the operating modes of C2C e-commerce mainly include auction platform and shop platform. Profit model: 1. Membership fee is a certain amount of fees paid to service providers in order to enjoy the unique services of members on the service platform. Because I like the mode and operation of e-commerce:

1. Market model (c2c): c2c is the abbreviation of English consumertoconsumer, and C2C business platform is an online platform for buyers and sellers to provide goods for online sales on their own initiative, and buyers can choose their own goods for bidding. At present, the well-known c2c websites in China include Taobao, Yi Bei, Paipai and le cool Tian.

2. Mall model (b2c): B2C is the abbreviation of English businesstoconsumer, commonly known as commercial retail, which sells products and services directly to consumers. B2C mode is the earliest e-commerce mode in China, and Dangdang is well known.

3. Business model (B2B): B2B is the abbreviation of English businesstobusiness, which is a business-to-business e-commerce model, that is, enterprises exchange products, services and information through the Internet. These processes include: publishing supply and demand information, ordering and confirming orders, payment process, issuing, transmitting and receiving bills, determining distribution scheme and monitoring distribution process. The famous ones are "global sources Net" and "HC Net".

4. Group buying mode: groupon can be simply summarized as multi-party win-win (consumers and businesses) e-commerce and offline consumption mode. Consumers, merchants and website operators have their own needs, so as to optimize the allocation of resources to the greatest extent. At present, the well-known groupon mode websites in China include Meituan, Handan and glutinous rice. 1. Business to business

B2B is the abbreviation of English BusinesstoBusiness, which is a business-to-business e-commerce mode, that is, products, services and information are exchanged between enterprises through the Internet. These processes include: publishing supply and demand information, ordering and confirming orders, payment process, issuing, transmitting and receiving bills, determining distribution scheme and monitoring distribution process. At present, the well-known B2B websites in China are: Alibaba, HC, business treasure, global sources, China, China, Dunhuang and so on. Vertical category: China Chemical Network, etc.

2. Business to customer

B2C is the abbreviation of English BusinesstoConsumer, commonly known as commercial retail, which sells products and services directly to consumers. This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of the Internet. B2C mode is the earliest e-commerce mode in China, which is marked by the official operation of 8848 online mall. At present, the well-known B2C websites in China are: JD.COM Mall, Dangdang, Zhuo Yue Amazon, Yixun, 1 Store, etc. Vertical categories: Newegg, Haolemai, Vanke Eslite, Kuwo Sports, Left Bank Women, etc.

3. From consumer to consumer

C2C is the abbreviation of English ConsumertoConsumer. C2C, like B2B and B2C, is one of the modes of e-commerce. The difference is that C2C is a person-to-person e-commerce model, and C2C business platform provides an online trading platform for buyers and sellers, allowing sellers to actively provide online auctions of goods, and buyers can choose their own goods for bidding. At present, the well-known C2C websites in China are Taobao, Yi Bei, Paipai and le cool.

4.Groupon mode

It can be simply summarized as the e-commerce and offline consumption patterns of multi-party win-win (consumers and businesses). Consumers, merchants and website operators have their own needs, so as to optimize the allocation of resources to the greatest extent. At present, the well-known Groupon-mode websites in China are: Meituan, Handan, F-group, glutinous rice, full house and so on. What are the operating modes of e-commerce? E-commerce is a commercial activity with information network technology as the means and commodity exchange as the center; It can also be understood as trading activities and related services in the form of electronic transactions on the Internet, intranet and value-added networks, which is the electronization, networking and informatization of all aspects of traditional commercial activities.

E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O and so on. At present, B2B, B2C, C2C and O2O are widely used.

(1)B2B mode (B2B = business to business)

Business-to-business e-commerce refers to the exchange of products, services and information between enterprises through the Internet. Generally speaking, the supply and demand sides of e-commerce transactions are merchants (or enterprises and companies), who use Internet technology or various business network platforms to complete the process of business transactions. These processes include: publishing supply and demand information, ordering and confirming orders, issuing, transmitting and receiving bills, determining distribution schemes and monitoring the distribution process. Sometimes I write BtoB, but for simplicity, I just use its homonym B2B(2 is 2). For example, Alibaba. com。

(2)B2C mode (B2C = business to customer)

B2C mode is the earliest e-commerce mode in China, which is marked by the official operation of 8848 online mall. Now, there are many B2C e-commerce websites, such as JD.COM Mall, Hamei.com and Dangdang.com..

(3)C2C mode (C2C = ConsumertoConsumer)

C2C, like B2B and B2C, is one of several modes of e-commerce. The difference is that C2C is a user-to-user mode. C2C business platform is to provide an online trading platform for buyers and sellers, so that sellers can actively provide online auction of goods, and buyers can choose their own goods for bidding.

(4) Online to offline (O2O=OnlinetoOffline)

O2O is a new e-commerce business model that has emerged in recent years. It combines offline business opportunities with the Internet, making the Internet the foreground of offline transactions. In this way, offline services can attract customers online, consumers can screen services online, and transactions can be settled online, which will soon reach scale. The most important feature of this model is that the promotion effect can be checked.