How to do swot analysis in automobile industry?

SWOT analysis of China automobile industry \x0d\x0d\ internal \x0d\ environment \ x0d \ factors \ x0d \ x0d \ strength (1), good policy and investment environment: \x0d\( 1) China automobile industry policy. \x0d\(2) Some policies and regulations guide the component industry to carry out structural adjustment and diversified production, and promote the optimal combination of component enterprises; \x0d\(3) Due to the increasing degree of China's participation in internationalization and the increase of foreign investment in the automobile and parts industry, many internationally renowned automobile parts enterprises have set up wholly-owned or joint ventures in China. Many multinational companies have also incorporated China auto parts enterprises into their global procurement system, set up procurement agencies or offices in China, and some have also set up technical centers and training centers in China, which has promoted the continuous improvement of the industrialization level and rapid development of auto parts enterprises to some extent. \x0d\2。 Cheap labor costs and broad market potential advantages \x0d\( 1) Cheap labor is an important factor to attract investors to invest in China. Especially in the production of auto parts, at present, most enterprises are organizations with low added value and need a lot of labor production, taking advantage of China's low labor cost to enhance the competitiveness of their products in the world; \x0d\(2) As the largest developing country in the world, China has huge market potential. With the continuous development of China's market economy, the average consumption level is also constantly improving. With the enhancement of people's automobile consumption capacity, it will inevitably drive the development of automobile parts industry. \x0d\3。 Well-known foreign large-scale spare parts enterprises play an all-round and continuous role in promoting China enterprises \x0d\ At present, Delphi, Bosch, Visteon, Denso and Lear, the world's top 500 spare parts manufacturers, have invested and set up factories in China, and established sales and service networks. China's parts enterprises cooperate with the world's leading multinational companies to establish joint ventures, learn from their advanced technology and rich management experience, and realize the all-round development of automobile main parts and modules such as body, engine, transmission, axle and decorative parts from low-end processing to high-end research and development. For some enterprises, through the optimal combination of resources, the development speed and scale can be rapidly improved. Therefore, under the premise of optimizing the development of domestic and foreign markets and resources, China's parts enterprises can directly enter the world's parts procurement platform and adopt the mode of learning while developing, which can quickly shorten the gap with the world's advanced level. And under the premise of current international development, this effect is sustainable. \x0d\x0d\ Weak (1) and backward market cultivation have limited the growth of automobile consumption \ x0d \ At present, there is a lack of a set of policies to encourage automobile consumption, especially in some places, which adopt regional protection policies to restrict the use of cars produced by non-local enterprises and artificially divide the market. Arbitrary charges and complicated car purchase procedures inhibit the enthusiasm of individuals to buy cars and hinder the growth of car demand. The product variety, price, operation mechanism, market development and after-sales service of production enterprises can not meet the requirements of individual car purchase. \x0d\2。 The production scale of enterprises is small and the technical content of products is low \x0d\( 1) At present, most parts enterprises in China are in a state of small-scale production. Even some large domestic enterprises, such as SAIC, only have the output of several hundred thousand units (pieces), and the enterprises have not formed economies of scale and the product cost is high; \x0d\(2) Due to the late development of China's automobile industry, the products produced by supporting auto parts enterprises are mainly low-tech, low added value, labor-intensive or material-intensive products. At present, China's spare parts manufacturing technology still belongs to the middle and low technical level, and some high-tech and core technologies are still in the hands of foreign manufacturers. \x0d\3。 Enterprise's R&D investment is low, and its independent R&D capability is poor \x0d\( 1) According to statistics, the annual R&D investment of China's auto parts enterprises is generally about 1%-2% of sales revenue, while that of developed countries is 3%-5%, even reaching 10%. Many auto parts in China. \x0d\(2) Some large-scale parts enterprises began to realize the importance of technology development and gradually increased investment in technology research and development. However, most spare parts enterprises in China are in a state of low entry threshold, but the investment scale is small, the land occupation is small, the equipment is relatively simple, and the requirements for the quality of employees are not high. Their technology research and development foundation is very poor, and most enterprises lack a platform for technology research and development, introduction of technical talents and capital investment. \x0d\4。 Single industrial structure and unreasonable system \x0d\( 1) Due to some historical reasons, parts enterprises independent from automobile groups have formed a relatively closed internal supporting system. Although these enterprises are independent from the automobile group, their market awareness is weak, the system transition is slow and the management efficiency is low, which greatly restricts the improvement of the technical level of the parts enterprises. \x0d\(2) Due to the constraints of capital and technology and the repeated construction driven by short-term interests, most private parts enterprises are small in scale, low in production concentration and poor in product quality, and it is difficult to achieve effective economic scale and benefits; \x0d\(3) Although the wholly foreign-owned parts enterprises have introduced and absorbed the technology and management experience of leading foreign parts enterprises, on the one hand, they have been unfairly competed by local protectionism in the localization of products; On the other hand, its economic scale and after-sales service are relatively backward, and its development is very uneven; \x0d\(4) China's auto parts enterprises have incomplete technical categories and many self-made parts, which fail to form a hierarchical industrial structure of parts that conforms to the professional division of labor, and need to develop in a more reasonable and orderly direction. \x0d\5。 The development of spare parts is still backward, and there are few products with international competitiveness. \x0d\ At present, the investment in auto parts industry is still insufficient, accounting for less than 30% of the total investment in the whole auto industry. Local governments, departments and enterprises have their own systems, and their investments are scattered and repeated. It has not formed a large-scale key spare parts enterprise with strong competitiveness, nor has it formed an industrial structure that is reasonably matched according to professional division of labor and level, so it is difficult to reflect scale benefits. The overall level of the spare parts industry is still not high, and there is a lack of internationally competitive products. \x0d\6。 Repeated construction is serious, and the scattered situation has not been fundamentally changed \x0d\ 1999. At the end of the year, there were 239 1 car manufacturers in China, including 65,438 vehicle manufacturers+0 18 modified car manufacturers and 65,438 motorcycle manufacturers. The scale of automobile construction approved by the state is1120,000 vehicles, and the production capacity of automobiles that have been accepted or built is 9 10/0,000 vehicles. There are 1 6 enterprises with automobile production and sales exceeding110,000 vehicles. Among them, SAIC, FAW and Dongfeng have an asset share of 62.04%, a market share of 7 1.76% and a profit share of 87.96%. At present, regardless of objective conditions, the momentum of blindly building new automobile projects still exists, which makes the limited resources not effectively utilized. \x0d\x0d\ external \x0d\ environment \ x0d \ factors \ x0d \ opportunity1. Automobile industry is an important industry with high industrial correlation, obvious scale benefit and intensive capital and technology. The history of modern economic growth shows that when a country's per capita income reaches a certain level, it will enter the stage of relying on cars to enter the family to promote economic growth. At the same time, the service industry around automobiles will also develop rapidly. The experience of developed countries shows that every increase of 1 yuan in the automobile industry will bring 0.65 yuan to the upstream industry and 2.63 yuan to the downstream industry. ; \x0d\2。 At present, the conditions for accelerating the development of China automobile industry are basically mature. From the demand point of view, the tenth five-year plan requires the transportation industry to grow at a faster speed, which will put forward great demand for the development of trucks; \x0d\3。 Cars are gradually entering household consumption, and the market demand is greater and lasts longer. In 2000, China's per capita GNP was 7078 yuan, an increase of 7. 1% at comparable prices, maintaining a steady growth, which has reached the primary stage of automobile entering the family. At present, automobile demand is in the initial stage of rapid growth, among which the demand prospect of family cars is very broad; \x0d\4。 From the perspective of supply, the development of metallurgical, petroleum, chemical, mechanical and electrical, instrumentation and other industries in China has laid a material foundation for the great development of automobile industry, and the rapid development of expressway network construction has also created good external conditions for the development of automobile industry. The tenth five-year plan period will be an important period for the development of automobile industry; \x0d\5。 According to the Tenth Five-Year Plan of the national automobile industry, China's automobile output in 2005 was about 3.2 million, of which the car output was about11million, and the added value of the automobile industry was13 billion yuan, accounting for about 1% of the GDP. Automobile products basically meet the domestic market demand. In 2005, the output of motorcycles was about130,000, and motorcycle exports accounted for 15% ~ 20% of its sales revenue. \ x0d \ x0d \ threats (1), China's accession to the WTO will play a positive role in improving the automobile market environment in China, adjusting the industrial structure, raising development funds and participating in the international division of labor. However, after China's entry into WTO, the reduction of tariffs and the gradual abolition of non-tariff barriers, especially the opening of service trade, will make China's automobile market international, the market competition will become more intense, and the development of domestic automobile industry will face unprecedented challenges; \x0d\2。 In 2008, a worldwide financial storm broke out, and the long-term instability of the international economic environment seriously affected the development of various industries. In particular, it poses a very serious challenge to the development of the global automobile industry. In the face of the global economic crisis, although China has taken corresponding protective measures for the automobile industry and macro-controlled the market, a considerable number of automobile enterprises are still in a slump. This year's economic crisis is a severe challenge to the development of the automobile industry.