How to develop leisure agriculture and rural tourism?

Establish development goals for the next five years.

On July 9, 2020, the Ministry of Agriculture and Rural Affairs issued the Notice of National Rural Industry Development Plan (2020-2025). By 2025, the rural industrial system will be sound and perfect, the quality and efficiency of rural industries will be significantly improved, the rural employment structure will be more optimized, the level of industrial integration will be significantly improved, the channels for increasing farmers' income will be continuously broadened, and the endogenous motivation for rural industrial development will be continuously enhanced.

Note: [] is cumulative increase.

For leisure agriculture and rural tourism, the National Rural Industry Development Plan (2020-2025) also laid the foundation for the development in the next five years, that is, focusing on key areas, focusing on improving quality, creating quality projects and improving services.

On June 5438+ 10, 2020, the Ministry of Agriculture and Rural Affairs and the Office of the Central Cyber Security and Informatization Committee issued the Notice of Digital Agriculture and Rural Development Planning (20 19-2025) (hereinafter referred to as Digital Agriculture Planning). In digital agriculture planning, leisure agriculture and rural tourism mainly have four directions. First, "agricultural tourism internet plus", innovative development of * * * enjoy agriculture, cloud farms and other networked business models. The second is the "smart leisure agriculture platform", which improves the digital map of leisure agriculture, guides rural tourism demonstration counties and beautiful leisure villages (fishing villages and farms) to carry out online business, and promotes new business models such as public participatory evaluation, digital creative roaming and immersive experience; The third is "diversification of agricultural products sales channels", encouraging agricultural products to go out of rural areas and enter cities, promoting artificial intelligence and big data to empower rural physical stores, and comprehensively opening up online and offline marketing channels for agricultural products; The fourth is "digitalization of farmers' employment", building a number of farmers' entrepreneurial innovation centers, and carrying out online display and transaction docking of agricultural products, rural handicrafts, rural tourism, hotel catering and so on. , real-time collection, release and accurate push of rural labor employment and entrepreneurship information.

In February 2020, the General Office of the Ministry of Agriculture and Rural Affairs issued the notice of "Key Points of Rural Industry Work in 2020" to actively develop rural leisure tourism. First, build key counties for leisure agriculture; The second is to cultivate leisure tourism products; The third is to promote the route of leisure tourism boutique attractions.