What are the business models of e-commerce agency operation?

E-commerce agents are operators who provide comprehensive services for brands in e-commerce channels. With the popularity of e-commerce, e-commerce agents have gradually developed. There are several business models adopted by e-commerce agencies, such as full case, single store custody and module custody. Different business models have different ways to make profits, such as the whole case, also known as the dealer model, which purchases products from brands for marketing, and the single-store hosting model is to earn service fees and commissions. Let's take a look at the business model of e-commerce operation. 1. What are the business models of e-commerce agency operation?

The vigorous development of e-commerce has prompted many traditional enterprises to flood into e-commerce, and for enterprises without e-commerce operation experience, it is more cost-effective to choose operating companies. The business model types of e-commerce operating companies are:

1, full container type

It is often said that a one-stop service company only needs to produce products, and everything else can be handed over to the agency, including packaging, platform launch, sales, marketing plan planning, after-sales service and so on. Many agencies call it one-stop service, but few can actually do it. This kind of service saves worry and effort, and of course the service fee and promotion will be higher.

2. Single store hosting type

This form also applies to enterprises and agency companies. Usually, the model of basic service fee+sales commission is adopted, and the sales of stores determine the profit of the agency. However, this model is generally difficult to do well, because with this model, the interests of enterprises and agencies will be less: enterprises want to sell at high prices to obtain profits, and agencies want to sell at low prices; Enterprises want to maintain the brand, but the operating company doesn't care about the brand. This model is also prone to conflicts of interest and contradictions.

3. Custody of modules such as customer service and through train.

This kind of agency service only provides one or several modules such as customer service hosting, website design and maintenance, and the core operation and marketing scheme is operated by the merchants themselves. This model is equivalent to outsourcing some unimportant business, which is more cost-effective for enterprises, but for agency companies, the profit is much less, so generally some small agency companies adopt this business model in the early stage.

Second, how do e-commerce service providers make money?

E-commerce agencies provide services to traditional enterprises and help build e-commerce websites, so how can e-commerce agencies make money? The business models that e-commerce can make profits on behalf of operators mainly include full-case type and single-store custody type. The specific profit modes are as follows:

1. The agency operation company in the whole case is also called dealer mode. Acting as a brand distributor, the operating company makes money by purchasing goods from brands, storing stocks, and then selling products through a series of marketing behaviors, taking responsibility for its own profits and losses. For operating companies, warehousing, logistics, inventory, etc. All need to be included in cost accounting. Although dealers mean more goods in stock, they also mean more controllable space for costs and profits, and a relatively high degree of freedom in marketing and sales.

2. Single store hosting operation is also called service provider mode. This model is relatively simple. It doesn't need to reserve inventory in advance. If the brand has any goods, it will directly help the brand sell them, and the related expenses will be directly borne by the brand. The profit of the service provider mainly comes from the commission sharing or rebate agreed by the brand. Apart from the simplest costs such as manpower and service, the rest is profit.

The concept of income generated by these two models is completely different. Generally speaking, if the dealer model is adopted, all the running water generated by sales is included in the income, including the expenses of procurement, product research and development, design, warehousing, logistics and marketing. If the service provider model is adopted, the product sales flow belongs to the brand, and the income at this time mainly refers to the service fee and sales commission. So which business model to choose depends on the strength of the operating company itself.