Radio and television industry 2021 total revenue first broke 1 trillion

Broadcasting and television industry 2021 total income first broke 1 trillion

Broadcasting and television industry 2021 total income first broke 1 trillion, broadcasting, television and network audio-visual institutions through the Internet to obtain the new media advertising revenue of 2001.46 billion yuan, an increase of 124.89% broadcasting and television industry 2021 total income first broke 1 trillion.

Radio and television industry 2021 total revenue first broke 1 trillion1

On April 25, the State Administration of Radio and Television released the 2021 National Radio and Television Industry Statistical Bulletin (hereinafter referred to as the "Bulletin").

"Bulletin" pointed out that in 2021, the national radio and television industry in-depth implementation of the enhancement of the ability to guide public opinion project, the new era of high-quality goods project, the construction of intelligent radio and television project, audio-visual Chinese broadcasting project, safety broadcasting project, management optimization project and other "six projects", the implementation of the "one" work pattern, and the "five-one" work pattern. The "five-one" work pattern, seeking progress while maintaining stability, guarding the positive and innovative, focusing on the theme of the main line, highlighting the creation of high-quality goods, and actively respond to the impact of the epidemic, the epidemic prevention and control and economic and social development, the work of all aspects to achieve new results.

Focus on high-quality creations Content production continues to thrive

The Bulletin shows that in 2021, the country produced and distributed 194 TV dramas and 6,736 episodes, and produced 75,200 hours of TV program time for film and television dramas. The country aired 208,900 TV dramas and 8,843,300 hours of TV programs in the film and TV drama category***, an increase of 1.28% year-on-year.

"Mountains and Seas", "Awakening Era", "Merit" and other TV dramas "screen", "break the circle", "Across the Yalu River", "The Great Wave", "Ideal Shining on China", "Glory and Dreams", "Ebola Front" and other TV dramas continue to be popular and gained a word of mouth The company's products and services have been well received by the public and the public.

In terms of strengthening the construction of online audiovisual content, the Communiqué shows that in 2021, 688 key online movies, 232 online dramas, 199 online animations, and 19 online documentaries were given online filing numbers. Launched "Hundred Refined Steel: 100 Years of China's **** Producing Party", "The Pact", "Huang Wenxiu", "In the Hope of . On the Field", "Strange Encounter with Sanxingdui", "China's Poverty Reduction: An Unprecedented Miracle of Humanity" and other online audiovisual works, so that outstanding works in the network of new media platforms multi-screen **** vibration.

In promoting the innovation and excellence of variety and puzzle programs, the Bulletin shows that in 2021, the country will produce 1,938,600 hours of variety and puzzle radio programs and 3,543,300 hours of airtime; and produce 302,200 hours of variety and puzzle TV programs and 1,094,600 hours of airtime. The cultural programs represented by Henan TV's "China Festival" have driven the masses, especially the young people, to search for the roots of the excellent traditional culture, and aroused widespread discussion and praise.

Strengthening the team construction, the total revenue of the industry reached a record high

The Communiqué shows that the total revenue of the radio and television industry in 2021 exceeded 1 trillion yuan for the first time, at 1,148,881,000,000 yuan, a year-on-year increase of 24.68%. Among them, the actual revenue generated from broadcasting, television and network audiovisual business was 967.311 billion yuan, a year-on-year increase of 25.43%; financial subsidy revenue was 96.876 billion yuan, basically unchanged from last year; and other revenues were 84.694 billion yuan, a year-on-year increase of 58.45%.

Licensed and filed organizations network audiovisual revenue continued to grow rapidly. Network audiovisual revenue of 359.465 billion yuan, an increase of 22.10%. Among them: user fees, program copyrights and other service revenues grew significantly, amounting to 97.405 billion yuan, an increase of 17.24% year-on-year; webcasting, short videos and other revenues grew rapidly, amounting to 262.060 billion yuan, an increase of 24.02% year-on-year.

In addition, in terms of team building, the Bulletin shows that by the end of 2021, there were about 60,000 organizations carrying out radio, television and online audiovisual business nationwide. Among them, there are 2,542 broadcasting institutions such as radio stations, television stations and radio and television stations, 675 licensed and filed network audiovisual institutions, more than 2,000 county-level fusion media centers have obtained network audiovisual program licenses, and more than 50,000 institutions engaged in the production and operation of radio and television programs.

The total revenue of the radio and television industry in 2021 exceeded 1 trillion for the first time.2

According to the website of the State Administration of Radio and Television (SARTA), the National Radio and Television Industry Statistical Bulletin of 2021 (hereinafter referred to as the "Bulletin") was released recently. The Bulletin shows that the total revenue of the national radio and television industry in 2021 amounted to RMB 11488.81 billion, an increase of 24.68% year-on-year. Among them, the actual revenue generated by radio, television and network audiovisual business 96.731 billion yuan, an increase of 25.43% year-on-year; 96.876 billion yuan of revenue from financial subsidies, basically unchanged from last year; and 84.694 billion yuan of other revenues, a year-on-year increase of 58.45%.

Traditional radio and television advertising revenue remained stable, and new media advertising revenue grew rapidly. Advertising revenue of 307.942 billion yuan, an increase of 58.73%. Among them: traditional radio and television advertising revenue of 78.646 billion yuan, a year-on-year decline of 0.40%;

Radio, television and network audio-visual organizations through the Internet to obtain new media advertising revenue of 2001.46 billion yuan, an increase of 124.89%; radio, television and network audio-visual organizations through the bidding rankings, newspaper and magazine ads, building ads, outdoor advertising, branding, and other advertising revenue 29.150 billion yuan, a year-on-year growth of 124.89%. Advertising revenue 29.150 billion yuan, an increase of 11.89%.

Total revenue from cable TV network business declined slightly. Cable TV network revenue amounted to 73.456 billion yuan, down 2.96% year-on-year. Among them, revenues from traditional cable TV network business, such as viewing maintenance fees, pay digital TV and landing fees, amounted to RMB 48.760 billion, down 6.34% year-on-year.

Traditional radio and television program sales revenue grew slightly, TV shopping channel revenue declined significantly. Traditional radio and television program sales revenue of 43.824 billion yuan, an increase of 6.42% year-on-year; TV shopping channel revenue of 11.561 billion yuan, a year-on-year decline of 14.66%; pay digital TV content and broadcasting and control revenue of 2.340 billion yuan; program production-related services revenue of 27.182 billion yuan; technical services, performances and other revenue-generating revenues of 122.466 billion yuan, an increase of 2.71% year-on-year.

Network audiovisual revenues of licensed and filed organizations continue to grow. 2021 network audiovisual revenue of 359.465 billion yuan, an increase of 22.10%. Among them: user fees, program copyrights and other service revenues grew significantly, ***97.405 billion yuan, an increase of 17.24%; webcasting, short videos and other revenues grew rapidly, amounting to 262.060 billion yuan, an increase of 24.02% year-on-year.

Actively promoting the construction of intelligent broadcasting and media deep integration, broadcasting and television organizations intelligent broadcasting and convergence development business income increased significantly. In the actual revenue generation income, the broadcasting organization intelligent broadcasting and convergence development business income 108.570 billion yuan, an increase of 21.47% year-on-year, the main revenue components include: broadcasting organization new media advertising revenue 27.671 billion yuan, an increase of 35.01% year-on-year; cable television network broadband, group customers and other value-added business income 24.697 billion yuan, an increase of 4.48% year-on-year;

IPTV platform share revenue of 16.176 billion yuan, an increase of 19.09% year-on-year; OTT integration services business revenue of 7.802 billion yuan, an increase of 9.73% year-on-year; broadcasting organizations network audio-visual revenue of 32.224 billion yuan, an increase of 31.24% year-on-year.

The total revenue of the radio and television industry in 2021 exceeded 1 trillion for the first time.3

On the 25th, the State Administration of Radio and Television (SAR&T) announced the National Radio and Television Industry Statistical Bulletin of 2021 (hereinafter referred to as the "Statistical Bulletin"). According to the Statistical Bulletin, in 2021, the country produced 8,127,100 hours of radio programs, down 1.01% year-on-year; and 15,894,900 hours of broadcasting time, up 0.55% year-on-year.

3,059,600 hours of television program time was produced, down 6.79% year-on-year; and 2013,999,000 hours of airtime was broadcast, up 1.29% year-on-year.In 2021, the nation's radio and television industry totaled 1,148,881 billion yuan in revenues, an increase of 24.68% year-on-year, and the industry's total revenues exceeded 1 trillion for the first time.

The number of TV drama production and distribution ministries

A year-on-year decline of 3.96%

The Statistical Bulletin pointed out that in 2021, the country produced and distributed 194 TV dramas and 6,736 episodes, with a year-on-year decline of 3.96% in the number of production and distribution ministries. The production of film and television drama TV program time 75,200 hours, a year-on-year decline of 21.17%. The number of TV dramas broadcasted nationwide was 208,900, and the number of TV programs broadcasted was 8,843,300 hours, a year-on-year increase of 1.28%. 2021 saw the launch of 688 key online movies, 232 online dramas, 199 online cartoons, and 19 online documentaries.

Among them, "Mountains and Seas", "Awakening Era", "Merit" and other TV dramas "screen", "break the circle", "Across the Yalu River", "The Great Wave", "Ideal Illumination of China", "Glory and Dreams", "Ebola Front" and other TV dramas continue to be popular. The cultural programs represented by Henan TV's "China Festival" have driven the masses, especially the young people, to search for the roots of the excellent traditional culture, and aroused widespread discussion and praise.

Broadcasting 5G construction

Accelerating the transformation and upgrading

By the end of 2021, the country's high-definition television channels 985, 4K ultra-high-definition television channels 8, 8K ultra-high-definition television channels 1, the Central Broadcasting Corporation (CBCC) and 25 provincial television channels basically. 25 provincial stations have basically realized high-definition TV channels. The proportion of high-definition and ultra-high-definition TV programs in news, special services and variety and educational programs has reached 62.3%, 55.7% and 59.4% respectively. The integration of cable TV network and broadcasting 5G construction accelerated the development of the national cable TV actual subscribers 204 million, down 1.45% year-on-year;

HD and ultra-high-definition subscribers 109 million, an increase of 7.92% year-on-year; 33.25 million users of smart terminals, an increase of 11.39% year-on-year. The number of actual cable TV two-way digital subscribers was 97.01 million, up 1.57% year-on-year, and the number of HD and UHD video-on-demand subscribers was 39.92 million, accounting for 95.3% of the on-demand subscribers.

The number of national interactive network television (IPTV) users1 exceeded 300 million, the number of Internet TV (OTT) users2 was 1.083 billion, the number of annual paid Internet video users was 710 million, the number of annual paid Internet audio users was 150 million, and the number of uploaded users of short videos exceeded 700 million.

Revenues from user fees, program copyrights, etc.

Substantial growth

The Statistical Bulletin pointed out that the national broadcasting and television industry's total revenues in 2021 amounted to 1,148,881,000,000 yuan, an increase of 24.68% year-on-year. Specifically, traditional radio and television advertising revenue remained stable, and new media advertising revenue grew rapidly. Revenue from cable TV network business declined slightly. Revenue from the sale of traditional radio and television programs grew slightly, and revenue from television shopping channels declined significantly.

Licensed and filed organizations network audiovisual revenue continued to grow rapidly, etc.. Among them, the network audiovisual revenue of 359.465 billion yuan, an increase of 22.10%. Specifically, it includes: user fees, program copyrights and other service revenues grew significantly, amounting to 97.405 billion yuan, up 17.24% year-on-year; webcasting, short videos and other revenues grew rapidly, amounting to 262.060 billion yuan, up 24.02% year-on-year, and so on.

By the end of 2021, there were about 60,000 organizations carrying out radio, television and online audiovisual business nationwide. Among them, there are 2,542 broadcasting institutions such as radio stations, television stations, radio and television stations, 675 licensed and filed network audiovisual institutions, more than 2,000 county-level integrated media centers have obtained network audiovisual program licenses, and more than 50,000 institutions engaged in the production and operation of radio and television programs. There are 1,050,100 people working in radio and television, an increase of 3.87% year-on-year.