Traditional Culture Encyclopedia - Traditional stories - How do stores operate digitally?
How do stores operate digitally?
A number of giants promote digital development planning:
1. Ant? CEO Hu Xiaoming announced? Fu baocong? Melting? Upgrade the platform to digital? Live broadcast open platform, focusing on digitalization of service industry, and? "Three years down? 50,000 service providers help 40 million businesses complete digital upgrades? Mark. What will gather during the epidemic? Live broadcast service? Is the epidemic prevention service in Fu Bao connected? Served 600 million in just two weeks? Time. This means that there is still a huge gap between the service industry and consumers. There is a mismatch between supply and demand. What else is needed to solve this imbalance between supply and demand? The number of digital infrastructures that drive the digitization process. " China service industry? At least 80% is not digitized. "
2.? Fu Bao, July 2022? The second release of "Digitization of Merchants"? "C-CARE mode operation, to? Is the family value medium? (3), from inflation? Family size (c), promotion? Family activities (1), stimulation? Four dimensions: the potential value of the family (R) and the improvement of business efficiency (E)? To help businesses do digital business.
3. Geng Zhijun, vice president of WeChat business group, said at the WeChat payment partner conference, "In the post-mobile payment era, WeChat payment will no longer only focus on payment, but help industry partners better realize the experience of consumption chain through digital tools." In this way, the service provider system of WeChat payment has also undergone deeper changes. The positioning of service providers has changed from "paying service providers" to "operating service providers". Based on WeChat payment, combined with the overall status of WeChat, it improves the scene experience for users in various industries, improves the production efficiency of enterprises and reduces operating costs. Wechat payment will continue to give industry incentives and marketing incentives. At the same time, it will open data and traffic to service providers and provide hardware support to more offline industries. Progress will provide development assistance to partners.
4. Ma Yun said: "The biggest beneficiary in the process of digitalization is not Internet enterprises, but transforming their own enterprises with the Internet."
The digital transformation of enterprises also conforms to the trend of Internet for digital operation, right? What kind of online and offline integrated management? Type, service providers provide digital business systems for offline entities to help businesses unify? Management? Payment, commodity invoicing, membership and coupon marketing, team battle, bargaining, shaking? Explode the store, build a private traffic level, and enter? Mention? Business efficiency, improve turnover.
For example, Zhifu is a model of digital management. Do you pay? , to help businesses enter? Digital transformation, intelligent management, cross-platform data interconnection, and multi-dimensional traffic empowerment. Brands can rely on high-traffic platforms such as WeChat, Tik Tok and Alipay to realize public domain traffic and then private domain traffic, and realize the ecological closed loop of WeChat, Alipay and Tik Tok.
Zhifu integrates more than 20 functions, such as digital applet system, digital industry solution, digital payment system, credit priority intelligent contract system and digital advertising system, to realize the online and offline business system of entity merchants, and customize industry solutions according to the actual situation of enterprises to help enterprises complete the perfect transformation of public domain to private domain traffic.
The eight advantages of Zhifu White help the digital operation of stores and solve the problem of store operation+operation;
1, small program mall construction
Establish a WeChat and Alipay dual-platform applet mall, which is independently produced for different businesses and different industries to truly solve the problems, pain points and needs of businesses;
2. Big data precision marketing
All customers who come to the store for consumption will make statistics, establish their own consumption portraits, and make statistics on consumption radius, consumption frequency, consumption amount, consumption scenarios and consumption types. , help businesses optimize products and market accurately;
3. Super traffic * * *
Use the public domain traffic pool of Alipay, WeChat and Tik Tok platforms to drain physical merchants; Through the merchant alliance, the traffic of all merchants is the same, which leads to mutual diversion, expands the traffic, rapidly splits, rapidly increases the consumer groups of merchants, generates benefits, improves human efficiency and reduces the cost of obtaining customers;
4. Aggregation payment
One code goes all over the world, and the payment aggregation code takes payment as the entrance to realize the seamless connection of merchant applets, and at the same time, the click-through rate and exposure rate of merchant Tik Tok are increased through the payment link Tik Tok advertisement;
5. Fast fission
Through spikes, team battles, bargaining and other forms, consumers are released and word-of-mouth recommendations are made, so that the number of users is rapidly divided, thus driving the turnover of businesses, increasing profits and no longer relying on low-price competition;
6. Remove the commission and reduce the cost.
Ask the high commission of the third-party platform to help the merchants realize profit and income generation and give back to consumers better;
7. Enjoy credit first
Reduce the financial pressure of consumers, lower the consumption threshold, help businesses achieve efficient transactions and enhance their competitiveness;
8. Withdraw funds and bind users
Through the membership management system, we will carry out member value storage activities to attract users to store value. By paying, members will bind consumers, and users can deposit in advance, quickly withdraw funds, train a large number of loyal members as promoters, and increase sales in a straight line.
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