What is the spirit of Wenzhou businessmen What makes Wenzhou businessmen?

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Toward the end of the twentieth century, the people of Wenzhou were pragmatic in their approach to business, able to work hard, good at embracing, and the spirit of "being a boss during the day, sleeping on the floor at night.

In the late 20th century, Wenzhou people created the business brand and brilliant performance of "Wenzhou people" with the spirit of pragmatic hard work, ability to endure hardship, good at embracing the group, and "being the boss during the day and sleeping on the floor at night".

Entering the 21st century, the rise of the real estate industry once again Wenzhou people to glory. Wenzhou people began in Shanghai, Beijing, Guangzhou, Nanjing, and even Dubai, New York, Tokyo and so on wherever Wenzhou people can reach the big city, began a sensational speculative investment. Once again became the biggest winner to earn a lot of money.

However, 30 years after the Wenzhou model today, Wenzhou's brilliant road seems to have begun to dim. Today's Wenzhou, the industry has been devastated, has been greatly injured. Factory closures, bosses "run away", countless enterprises are struggling to survive. In 2015, China's city comprehensive competitiveness of the top 50 list, Wenzhou even outside fell to the last place. At the same time as the third city of Zhejiang, Wenzhou's GDP in the national rankings, from more than 20 in the 1990s fell to more than 40 now, is one of the few cities in China rankings have been going backward.

The Wenzhou debacle let people began to speculate on the reasons behind: some people say that Wenzhou debacle because the Internet eliminated the asymmetry of information, the difference between the price can not be earned; some people say that the Internet economy now more than the real economy, the real industry can not carry; others say that the real estate bubble, speculation does not work?

In fact, to Mr. Cai's point of view, Wenzhou people's success and failure are related to their core competencies - doing business. Wenzhou people, born extremely high business perception. What is business perception, is good at grasping the market demand, as long as there is a market opportunity, will be like a hungry wolf pounced on, bite it. Therefore, I once exchanged this issue with Qian Jinbo, the chairman of Red Dragonfly, a company I am consulting. His analogy is very vivid and profound. He said that when an alien comes to Earth and meets a Beijinger, the Beijinger will talk to him about the alien's family background. When they meet Shanghai people, the Shanghai people are concerned about the commercial value of the aliens, while Wenzhou people will say: don't say anything, have a meal together first and make friends. This is the ability of Wenzhou people to do business. Business always starts with people's familiarization and trust, and Wenzhou people don't seem to need to learn it; it's in their genes to know how to get along with people and how to do business with others.

But doing business, in essence, is a high level of sales promotion, which is based on individual ability, based on the interests of the moment, is point to point. And today, individual business only to develop to the cause, personal ability only to develop to the construction and management of the team, in order to achieve a great cause, great brand. Continue to rely on the traditional business experience, will only do business, make a difference in the time has passed. Therefore, for most Wenzhou businessmen, what needs to be cultivated is a marketing ability, brand management ability, team building ability. And this is a great challenge for most Wenzhou people. It takes time to successfully complete such a transition. Let's give some time to the smart, hard-working and kind-hearted Wenzhou people who are good at learning. Many of them, like the red dragonfly as good entrepreneurs, has set an example for us, we have reason to believe that more Wenzhou people can also be in the near future, give us a new beautiful picture. There is a need to learn equity allocation equity incentives equity financing team to build crowdfunding business model innovation upgrading the whole network marketing explosive products to build entrepreneurs bosses please WeChat public number search enterprise wisdom enjoy help free to receive a full set of related learning materials.

What makes a Wenzhou businessman?

One, make good use of other people's resources

When you can't afford to buy shoes, you can borrow other people's, so that you can walk faster than barefoot. --Talmudic aphorism

Wenzhou people's success is mostly the use of other people's pockets to achieve their own dreams. According to the Talmud, I appreciate the popular concept of "trust" in the use of wealth, which holds that life is like passing through, and anything you own in your life does not belong to you personally, but is entrusted to you.

Yu Guangyuan, a famous economist, said there are three kinds of people: geniuses, talents and fools. Spend a lot of money to do small things is stupid; spend a small amount of money to do big things is talent; do not spend money to do big things is genius. Warm businessmen in many people are in the "zero assets", "zero resources", the development of the situation. "Use your own capital, make good use of other people's capital, use today's capital, use tomorrow's capital", under the guidance of this concept, many of the warm businessmen even in the "negative" capital development, they spend less money to do more things, not to spend money to do things, spend other people's money to do their own things, to realize the "zero assets", "zero resources" situation. Money to do their own thing, realized from poverty to affluence of the two poles across, creating a myth of wealth creation out of nothing.

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The second, the use of money to be just right

Sometimes what seems to you to be a very losing thing often turns out to be very favorable. --Li Ka-shing

Wenzhou people are sometimes extremely bold, they can easily hundreds of millions of dollars, invested in charity; they are to customers, adhere to the "loss is blessed" guidelines, they believe that the knowledge is invaluable, can not bare hands to the They believe that knowledge is priceless and you can't start your journey with your bare hands, you must arm yourself with knowledge. On the other hand, they are extremely stingy, they regard frugality as a life-long feast.

Spend your money just right, don't be a profligate waster, and don't be a Gramps-like miser. As Bill Gates said: "Spend money like fried vegetables, to be just right. With less salt, the dish will be bland and tasteless; with more salt, bitter and salty."

Three, the survival of the fittest, not the survival of the great

The world belongs to the weak, because the weak know how to adapt best. --Jack Welch

Darwin said: "Resilience is also combat power, and it is an important combat power. It is not the strongest or most intelligent species that survives, but the most fickle." An economist said, "Of a thousand laws, of a thousand laws, there is only one economic law: survival of the fittest.

The Wenzhou people believe that: to survive, we must adapt to the environment like water, water is invisible, but also can be tangible. Put in a bucket of water is round, put in a box of water is square, it changes with the situation, not confined. Must learn to be like water, good with the surrounding environment change and change, with the market, constantly adjust themselves, change themselves, so that they can adapt to the surrounding climate, so that in the competition in an invincible position. The spirit of the water gives the wenshang the ability to survive "as soon as there is soil to germinate, as soon as there is sunshine to shine".

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Four, looking for a blue ocean without competition

The greater the risk, the greater the chance of making money. Go where others think it's cold and you'll make untold amounts of money. --The world's ship king Onassis

Wenzhou businessmen firmly believe that: no one where the most beautiful water and grass, "drilling holes" thinking, so that they can often find markets from the "no market

Wenzhou businessmen believe that the most beautiful water and grass in the place where there is no man is the most beautiful water and grass, "drilling hole" thinking, so that they can often from the "no market" to find out the market; from the "chaos" of the market confusion, looking for business opportunities; from the little-known fringe of the economy in the cracks to kill a bloody road.

In the market of killing a sea of blood, Wenzhou people swim in the blue sea without competition. "Wenzhou people are good at capturing business opportunities, in Wenzhou may not have a real sense of the use of blue ocean strategy entrepreneurs, but Wenzhou has no shortage of entrepreneurs who already have a blue ocean strategy thinking." Prof. Mazin Long commented on the blue ocean gene of Wenzhou entrepreneurs.

V. Fetishism

The only advantage of sustainable competition comes from the ability to innovate over competitors.

Imitation is the basis of innovation. The invention of the steam engine is Watt's imitation of the principle of the small kettle of hot steam; satellite orbiting the earth in the sky is Newton's imitation of the principle of the apple landing innovation. Statistics show: innovation, is composed of 80%?90% imitation, 10%?20% innovation.

Wenzhou people's ability to imitate is extremely scary, they lighters, eyeglasses, low-voltage electrical appliances and other commodities disassembled and then reassembled, and then, can make their own exactly the same product. In a no capital, no technology, three no resources in the background, has a cunning and bold character of the Wenzhou people, initially it is by "imitation", only to hit a piece of the market belongs to their own. Now, they put forward a higher demand for innovation.

Sixth, the foundation of the evergreen rely on integrity

Even verbal commitment, God can hear. --Jewish businessman

A Wenzhou businessman said: "Be pragmatic, speak truthfully, do things in good faith, can not deceive and blindfold people, loss of credit. Money can be created, but integrity is more important than money. Do not abide by the integrity may be able to win a momentary benefit, but will certainly lose the long-term benefit." There is insistence on honesty in the simple language.

Sincerity to cultivate one's body, faith to establish one's business, and honesty to maximize a businessman's profit. The Talmud admonishes future generations, "You shall not do injustice. Use fair scales, fair weights, fair liters, and fair scales." Jews believe that integrity is the path to wealth, the highest skill in business. Integrity is the businessman into the market pass, lose faith in the market is the businessman's suicide. Wenzhou people think: the importance of integrity for business development is equivalent to the heart for people, the heart stops beating, life does not exist.

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Seven, making money is the hard way

Only the paranoid survive. --Andrew Grove

What is poverty? In the view of the Wenzhou people, poverty is not a lack of rice and salt, nor is it a lack of clothing and food; poverty is incompetence and sin. The Talmudic aphorism mentions that the body depends on the mind for its survival and the mind depends on the wallet for its survival. Wenzhou people are absolutely paranoid about money, every cell of their body calls for money, for them, "Life is precious, love is more expensive. If money is the reason, both can be thrown away."

Wenzhou people have no way to win, "making money is the hard way", they wear a golden coat, in the endless sea of business, money as a boat, money as an oar, looking for the unknown gold mine.

Eight, the invisible champion

Small business is afraid of food is not afraid of interest, big business is afraid of interest is not afraid of food. --Henderson Land Development Group Chairman Lee Shau Kee

With the publication of Professor Herman Simon's book "The Invisible Champion" in the 1990s, people were surprised to find that the real source of a country's economic vitality is often not those large and prestigious enterprises, but rather in the field of small markets in the country and even the global leader of the Small and medium-sized companies. They are called "hidden champions". These hidden champions often even own 60% to 90% of the global market share in their respective markets.

Through years of in-depth research and investigation, Herman Simon summarized the eight qualities of the hidden champions: clear goals. Highly focused. Clutching customer relationships. Become a partner of excellence. Innovation. Being at the top of the game. Protect the unique. A strong corporate culture.

9. "A small profit is a small profit"

Don't try to make an ocean at once; you must start with a small river.

According to statistics, more than 90% of the rich and famous people in foreign countries started from nothing or from a small capital, and less than 10% of them got rich by inheritance. In China, before the reform and opening up of the shopping malls are almost all poor people, by earning a small amount of money, I'm afraid to account for more than 99%.

The Wenzhou people's business philosophy is: "only profit is the map" is not enough, "micro-profit is the map" but can accumulate less into more, is the way of life, the art of making money, they believe that: things in the business world, look at the big may not be big, look at the small and may not be small. Wenzhou people can earn big money, also never mind small money. They sometimes earn money by the corner, minutes to calculate. They loudly shouted out the slogan of "earning a cent of money is also honorable". Wenzhou people rely on this penny by penny, to complete their original accumulation, for its later second, third venture laid a strong financial foundation.

Ten, and "like-minded partners" hand

One person to make money is no big deal, so that everyone can make money. The cooperation of many individuals can control the entire market. --Wenzhou businessman