What are the characteristics of the direct supply business model?

The direct supply business model is mainly used in some large international companies with relatively small market radius, relatively low product prices or relatively clear processes and relatively strong capital strength. The direct supply business model requires manufacturers to have strong execution, good cash flow, stable market-based platform and fast product circulation. Because of China's deep market strategy, different market characteristics, complex channel system and low market standardization, it is inconceivable to choose the direct supply business model in the national market. Therefore, even powerful multinational companies like Coca-Cola began to give up the direct supply business model. However, some industries and industries with relatively rich profits will still choose the direct supply business model, such as liquor industry, and many companies have chosen the direct supply business model. In order to intensively cultivate the market, Yunfeng Liquor has set up sales companies all over the country to directly control the market terminals. Guangzhou Yunfeng Liquor, Xi An Yunfeng Liquor, Hefei Yunfeng Liquor and Hubei Yunfeng Liquor all have certain strength and good foundation in the local market; Many OTC products will also choose direct supply market.