Why should luxury goods adopt the model of shop-in-shop

Now, due to the rise of e-commerce, the rent of commercial shops has risen again, and the cost of opening stores has been increasing, so many luxury stores have been directly affected. As the name implies, a store in a store is a store in a shopping mall, which is characterized by high investment and low risk. Because the risk of product operation and sales can be partially resolved in the large passenger flow of shopping malls, stores in stores can also get unified training from shopping malls and enjoy a series of services from shopping malls. The profit of shop-in-shop depends on the deduction point of shopping mall to some extent. Because shopping malls generally use monthly and semi-monthly accounts in finance, shops in stores will be a little constrained in capital turnover.

As merchants, their direct interest is profit, and improving the profit of merchants is also the ultimate goal of shopping malls. Some luxury brands choose to settle in shopping malls. First, they can reduce the high rental fees, but they have a lot of customers in this multi-brand shopping mall. Third, they can enjoy the formal management mode and sales mode of shopping malls.

As a customer, it is better to visit a store than a shopping mall, because the shopping mall has a good environment and is also a concentrated place for many brands. No matter for the purpose of shopping, you can visit hundreds of stores, experience the differences between brands with different emotional appeal, save energy and facilitate comparison. Why not? Facts have proved that the store-in-store business model is feasible and correct.

If approved, please adopt it! `(*∩_∩*)′