What is the future development prospect of beauty industry?

The development of beauty industry originated in 1980s, and its qualifications are still shallow, but its development momentum should not be underestimated. Now, the industry even calls it the "fifth consumption hotspot" after real estate, automobiles, electronic communication and tourism. According to the Analysis Report on Market Prospects and Investment Strategic Planning of China Beauty Institutions by Prospective Industry Research Institute, the market capacity of beauty institutions in China has reached 535 billion yuan at present, and it is expected to continue to rise in the future.

China, our country and the United States all have many problems at present. First, there are many brands, but there are few influential brands, and the homogenization phenomenon is serious, the brand division is not clear, and the core concept and culture advocated by brand products are lacking; Second, the marketing model is outdated, lacking innovative requirements to meet the needs of consumer customers, and selling for the sake of sales often gets twice the result with half the effort, lacking the mechanism and effective model for consumer customers to continue loyal consumption; Third, the function of the internal organization of the brand company stays at the level of self-employed, lacking the team ability of the company's benign operation; Fourth, individual employees in the whole industry are facing the requirement of general promotion.