Laozhengxing's brand

Laozhengxing is a time-honored brand in China catering industry. It originated in Shanghai in Qing Dynasty and was founded in Tongzhi period. In 1930s, there were many restaurants around the Confucius Temple in Nanjing, and three restaurants were named "Lao Zhengxing". The existing "Lao Zheng Xing" is "Xi Zi Lao Zheng Xing" founded by 1933. A chef named You came to Nanjing Confucius Temple from Shanghai. It was opened in the old site of Jiangnan Bookstore. It is said that "West Old Man is Prosperous" received the leading figures of the industrial and commercial circles at that time, and President Chiang Kai-shek of the Republic of China sent people to buy back the famous dish "fermented bean curd" several times to enjoy delicious food. Perhaps this is an important factor for "Lao Zhengxing" to stand out from the competition of several Lao Zhengxing brands!

Lao Zhengxing is famous for operating Zhejiang-Shaoxing cuisine. Zhejiang Shaoxing cuisine is the abbreviation of Zhejiang Shaoxing cuisine. Shaoxing cuisine is good at cooking seafood and poultry meat, which is soft and glutinous, simple and affordable, and rich in water flavor. "Old and upright" comes down in one continuous line. Cooking pays attention to explosion, frying, stewing, frying and stewing. Crispy texture, heavy seasoning, thick marinade and moderate sweetness and saltiness. More than 100 kinds of Zhejiang-Shaoxing dishes and snacks produced by Lao Zhengxing are made in strict accordance with the requirements of material selection and exquisite operation procedures. The four famous dishes of this shop, such as fermented bean curd, roasted ring, fish head in casserole and fried eel paste, reflect the characteristics of this shop. Such as "sufu" with special red rose fermented milk; The fat part of the pig's large intestine head is selected as "burning ring"; "Casserole fish head" is a fat silver carp head, and each fish head must weigh about1000g. "Fried eel paste" is made from live "pots" of eel from June to August every year. Lao Zhengxing is also famous for being good at cooking seafood. With the change of seasons, dozens of flavor dishes such as West Lake vinegar fish, boiled paddle, drunken crab, big soup yellow croaker, water shield fish fillet soup, etc. are operated in turn, with stable prices and seasonal feeling, which are deeply loved by people at all levels.

1987, Lao Zhengxing rebuilt. After the expansion, "Laozhengxing" is a two-story brick-wood structure, elegant and majestic, flying in the museum, with a very luxurious style. Close to Kuiguang Pavilion and overlooking Qinhuai Smoke and Water, it has a unique secluded place. There are two high school restaurants "Honglouxuan" and "Range Rover Pavilion" upstairs. Among them, the woodcarving murals of "Twelve Women in the Red Chamber and Jinling" have different charm; Qi Diao's Ten Mile Map of Qinhuai is magnificent and colorful. The two masterpieces are the artistic essence of Qinhuai ancient city, which makes people feel relaxed and happy. Sitting in this elegant environment full of national artistic interest is really a great pleasure in life. In order to let more customers taste and understand the flavor characteristics of Zhejiang-Shao cuisine, Lao Zhengxing has introduced four dishes, such as Shao's vinegar fish, egg white fish strips, Shao's shrimp and sparse braised hoof plates, on the basis of the original four famous dishes, which are known as the eight famous dishes of the store. In order to inherit the tradition and bring forth the new, "Lao Zhengxing" developed and launched ten imitation dishes according to the data of Ming and Qing Dynasties. According to the scenic spots and historical sites in Qinhuai, ten scenic dishes were developed. Not only that, "Lao Zhengxing" has also developed and innovated in dishes and snacks. According to China's classic Dream of Red Mansions, Jinling's scenic spots, palace refreshments and country snacks were repeatedly selected and developed under the guidance of experts, and a unique "Red Chamber Tea" banquet was launched in our store for the first time, integrating art and food, and each tea contained allusions. For example, Qingwen's favorite "steamed stuffed bun with bean curd skin", the "Chinese yam, jujube and peach" Wang Yidie introduced to Baoyu on his eightieth birthday. Its exquisite shape, exquisite materials, unique taste, small and exquisite. It has added a new chapter to Qinhuai food culture.

Qinhuai Food Street on the first floor is the largest traditional snack bar in Confucius Temple area. There are more than 200 kinds of local snacks and Qinhuai snacks and national classic snacks in the south of Nanjing, among which scallion cake, bean curd stains, duck blood vermicelli soup, sesame oil dried, braised chicken juice, spiced tea eggs, red bean jiaozi, thin-skinned steamed buns, etc. are well-known and deeply favored by tourists at home and abroad.

There is a Chinese restaurant on the second floor, which deals in traditional dishes with authentic brand, fine production and pure taste. The four traditional famous dishes such as "fermented bean curd", "fried eel paste", "roasted ring" and "casserole fish head" are full of praise and have been circulated for a long time. The newly launched "Eight Unique Snacks Banquet in Qinhuai" has become a fine snack banquet in Confucius Temple. It contains rich local customs and customs of Qinhuai.

Business area: 2,300 square meters

Maximum capacity: 500 people

This shop is suitable for:

Family dinners, business banquets, couples dating, company celebrations, wedding banquets.

Owner's recommendation:

All kinds of snacks, fermented bean curd, fried eel paste, Shao-style vinegar fish, egg white fish strips, Shao-style shrimp, thin braised hoof board, top ten imitation dishes, Honglou tea banquet restaurant features Zhejiang Shao-style dishes, and four famous dishes: fermented bean curd, fried eel paste, casserole fish head. There are Shao's vinegar fish, egg white fish strips, Shao's shrimp and thin braised hoof plates; Top ten imitation dishes; "Red Chamber Tea" banquet. Laozhengxing Hotel, affiliated to Beijing Cheap Square Roast Duck Group, has a history of 130 years. This is a famous time-honored brand in Beijing. Initially, it was famous for producing more than 500 kinds of pasta in Beijing. Shoutao, a birthday present for China, was created as early as 1982. In recent years, it has developed from a single variety into a variety with different shapes, colors and types through painstaking development and innovation.

Laozhengxing Shoutao, first of all, is famous for its white face, big head and fragrant stuffing. Its peach stuffing includes red bean paste, jujube paste, hawthorn, lotus seed paste, kumquat, pistachio and so on. Moreover, it is unique in shape and profound in meaning, which represents the essence of Chinese civilization. Among them, "Five Shoutao Shoutao" means "Five Shoutao Shoutao celebrates the high Tang Dynasty and the flat peach banquet respects the heart", expressing the filial piety of the younger generation to the elders; "Fruit-flavored peach" is a kind of birthday peach, with fresh fruit as stuffing, fruit juice and flour, and "Fruit-flavored peach has a sweet birthday" as the implication, representing pure and warm happiness wishes between young lovers. "Birthday peaches for children and grandchildren" means "Happy birthday for children and grandchildren, and sincere banquet for flat peaches", which expresses the happy mentality of children and grandchildren to celebrate their birthdays; "Unforgettable teacher's kindness" means "unforgettable teacher's kindness and education, flat peach birthday childlike innocence", which entrusts students and disciples with sincere feelings of respecting teachers and not forgetting gardener's feelings; "Warm house fish" is a peach, which means "Red carp warm house is the joy of housewarming, and it is safe every year". It expresses the good wishes of congratulations on moving to a new house, peace and good luck for the whole family every year ... Prices range from 60 yuan to 200 yuan. The earliest Laozhengxing was founded in Shanghai by Wuxi people Cai Zhengren and Zhuo Renxing during the Tongzhi period in the late Qing Dynasty (AD 1862). Mr. and Mrs. Cai Zhuo first set up stalls on the streets of Shanghai, and only cooked such common dishes as braised pork and tofu, fried fish skin and fried meat lily. They also raised funds to jointly open a restaurant, and took the words "Zheng" and "Xing" in the name to form a shop called "Zhengxingge", which mainly deals in seafood dishes and was once known as the "king of restaurants". Later, because some colleagues began to make fakes, the word "old" was added in front of "Zhengxingge", which was called "Lao Zhengxing".

Beijing Laozhengxing Restaurant specializes in traditional Shanghai-style dishes, especially in cooking all kinds of river fish dishes, paying attention to the selection of live fish and shrimp, with exquisite production, heavy seasoning, strong marinade, moderate sweetness and salty taste and outstanding flavor. For example, the famous dish "herring chin throwing water" has a neat and beautiful shape. Two complete herring chins lie on both sides of several fish, just like live fish floating on the water and throwing water, giving people a brand-new feeling; Eat it, it tastes fresh, tender, delicious and nutritious. Lao Zhengxing's seafood dishes, such as steamed hairy crabs, drunken crabs, oil-soaked hairy crabs, Wuxi crispy eel, roasted eel, fried eel paste, rock sugar turtle, Sweet and Sour Mandarin Fish and other representative dishes, made the guests applaud.

Sweet and Sour Mandarin Fish is also the chef's specialty in Laozhengxing Restaurant. This dish is crispy outside Marie Laure Gigon, sweet and sour, slightly salty and delicious. Because of its golden color, the meat turns like wool, the fish is served immediately after frying, and squeaks like a squirrel when pouring gravy, hence the name. This dish is known as the "crown of Jiangsu cuisine".

Lao Zhengxing's flavor pastry is unique, mainly including pastry, crisp pastry, vermicelli pastry and boat pastry, totaling 100, all of which are small, refined and beautiful. Especially the spots on the ship, they imitate flowers, birds, fish, insects and so on. , are vivid, exquisite and changeable. For example, the series of crispy crab cakes, prawn cakes, shell cakes and flower blue cakes won the Jinding Cup of the Ministry of Commerce have both form and spirit, and the famous crab powder buns are memorable. Laozhengxing's flavor cakes have the characteristics of unique taste, endless changes, wide selection of materials, fine selection of materials and exquisite processing.

The restaurant also has a fast food department, which serves three kinds of fast food: three fresh steamed dumplings, colorful wonton, four-color steamed stuffed bun, shredded chicken noodles, minced meat cake, candied bean porridge and so on. At the same time, it also deals in snacks and pastries, vermicelli, cakes, moon cakes and dumplings. In particular, Lao Zhengxing's Shanghai Tangyuan, with exquisite materials, exquisite production and unique flavor, has the characteristics of smooth skin and greasy stuffing, white color and sweet taste, and has won the title of quality product in Beijing for several years in a row.

Lao Zhengxing Hotel in Beijing was moved from Shanghai to Beijing on 1956 under the care of Premier Zhou. It was formed by the merger of Lao Zhengxing, who was originally located in Dongsi Road, Tibet Road, Shanghai, and Shanghai Atlantic Western Food Club. Xu Xunsheng, a well-known person in Shanghai catering industry, hired several chefs, pastry chefs and service personnel with decades of experience to set up Lao Zhengxing in Beijing. Lao Zhengxing first moved to the west of Qianmen Street in Beijing, and then moved to his current address on 1959. 1988 has a business area of 800 square meters after renovation, including 6 large and small banquet halls, 2 private rooms, and a fast-food restaurant 1, which can accommodate more than 500 people at the same time. The restaurant is elegant and luxurious, with strong national characteristics and a strong sense of the times. The black gold plaque at the main entrance was inscribed by Mr Xiao Lao. Exquisite interior decoration, advanced equipment and different styles of restaurants. It is an ideal place for friends to have dinner, family reunion and tourists to rest. In addition to Beijing, there are Laozhengxing restaurants in Shanghai, Nanjing, Suzhou, Anqing, Hubei, Northeast China, Hong Kong, the United States, France, Japan and other regions and countries. 10 grandpa's birthday, I found the old name of this store from the internet in advance-the first Shoutao store in Beijing. Let's have a look. At noon, I went straight to Yuting Bridge from the West Third Ring Road, and once again lamented that this big lady's sense of road was really inconspicuous. If it's really easy to drive, let my colleagues wait for me in the car. After I ran to the store and asked, I found that people had put the peach I ordered on the table. . What a big basket. I just know that there are many kinds of birthday peaches here, and the prices range from tens to hundreds. Although I have already bought it, I feel I can order a smaller one next time, because 198 is really too big, whether it's a birthday or a move. What the time-honored brand thinks is that looking at that big basket of birthday peaches is full of joy and excitement. Later, from the results, the old people at home really liked to put it on the table in the private room, and even the waiter said it was beautiful. Let's talk about this store, a subordinate enterprise of Laozhengxing Cheap Shop. To tell the truth, it's really hard to find if the network is not developed. So this time, since I'm here, I'll try my best to explore the store-explore the store and share it with you seriously, and then explain the purpose to my aunt. It is very important for us young people to spread old brands through word of mouth. My aunt cooperated with me and learned that I would write a review for them. She carefully took down every display basket for me. After taking photos, I found that the head, craft and appearance of homemade buns are still being sold here. So we took photos together, and everyone can try it when they are free. Don't forget that there is such an old shop in old Beijing that specializes in making birthday peaches (PS: Shoutao is packed in a basket and covered with plastic film. At first, I thought it was for hygiene. Later, it was found that this film can not only isolate dust, but also keep moisture. Beijing is dry in winter, please eat it as soon as possible, or it will dry easily and affect the appearance.