Under the impact of e-commerce, how does the traditional retail industry meet the challenge?

Retail is a traditional industry that deals in the most fashionable products. Facing the challenge of changing consumption habits and consumption environment, how can we grasp the essence of retail and win the hearts of consumers? John Hallner, a retail guru who has worked for more than 50 years, believes that no matter how the situation changes, customers are the key factors in retail. Retailers should study consumers deeply, listen to their voices, meet their voices in a planned and practical way, and make some changes. It is worth noting that John Hallner pointed out that "consumer loyalty" does not exist, but "intimacy" and "consumption habits" do exist.

John Halner believes that consumers only buy what they think they need or want. This kind of consumption behavior is mixed with personal emotional factors and personal preferences, and it also happens to retailers.

"Even if consumers have a strong desire to buy, they may not buy anything from you, because there are still many places to buy what they want. The competition of people's disposable income lies not only in what you sell, but also in what others sell. " John Halner said.

All successful retailers start from serving "people", that is, making every effort to meet the needs of human nature. For example, provide the best quality goods, the most affordable prices, the most comfortable shopping environment and let people enjoy the best consumer protection, so as to establish a lasting and confident best reputation in the hearts of consumers.