Is there any form of expression in the promotional film?

Documentary types are presented by the host in the form of narration or introduction. This form was widely used in the past. Phenotype is generally based on image display, that is, through beautiful language, beautiful pictures and personalized editing, the ideal audio-visual effect can be achieved. This is the form used in the Olympic bid and the Expo bid. In a work, documentaries and performances are interspersed. According to the needs, by activating actors and setting story lines, the perfect combination of realism and freehand brushwork can better spread information and sublimate the theme. Corporate propaganda films mainly integrate corporate resources, unify corporate image and convey corporate information (such as development history, corporate management, technical strength, manufacturing equipment, quality control, market development, cultural construction, brand building, development strategy, etc.). ). A concentrated and in-depth display of the enterprise can promote the audience's understanding of the enterprise, enhance trust, achieve the purpose of establishing a brand, enhancing image and highlighting culture, thus bringing business opportunities.

Direct production film. Direct selling movies mainly show the production process of products intuitively and vividly through live documentaries and three-dimensional animations, highlighting the functional characteristics and usage methods of products. So that consumers or distributors can have a deeper understanding of products and create a good sales environment. The product promotion video is mainly composed of product promotion video and TV direct selling video, and the video is put in the sales hall and advertised by the media. Attractive publicity on the special functions and uses of products in a vivid and credible form can be broadcast on TV stations, shops and trade fairs, and can also be assisted when salespeople recommend products to customers, thus reducing the difficulty of explanation. Advantages of promotional film: audio-visual marketing, double shock of picture and sound, and better impress consumers.