Past life of Waldrin amusement park

Plans to build the largest amusement park in Asia

1994, the Nankou Town Government introduced the Wodelin Project, and leased 1000 mu of land in five villages, including Chen Zhuang, Xueshan and Hongnigou, to Hua Bin Group, and Hua Bin Group invested in the creation of Wodelin Amusement Park. According to the planning at that time, this project covering an area of 123.04 hectares was positioned as "the largest amusement park in Asia" and was once listed as a key project by the National Tourism Administration. .

However, this picture is like a beautiful soap bubble, and suddenly one day it disappears without a trace.

In recent years, rumors about the "restart" of the Wodelin amusement park project have been endless. 20 12 September, several large steel "skeletons" of Wodelin amusement park began to be demolished.

Become famous in the adventure photography circle

Although it failed to become "the largest amusement park in Asia", Wodelin has a place in the exploration circle and is very popular with adventurers and photographers. The former regards it as one of the 20 most beautiful relics in the world, while the latter names it "fairy tales buried in crops".

A large shopping center will be built on the original site.

According to reports, the Great Wall International Famous Shopping Center, covering an area of 85,000 square meters, includes large-scale comprehensive famous shopping centers, leisure squares, entertainment centers, aviation travel clubs and so on. Some facilities are expected to be put into use by the end of 20 13.

In the southwest of Great Wall International Famous Shopping Center, Changping Tourism Commission will also build a 55,000-square-meter "Hua Bin Peace Palace Project". After completion, it will hold 50 international cultural and artistic activities and 30 performances with top cultural institutions at home and abroad, such as the Palace of Versailles and the National Grand Theatre. In addition, in the east of Great Wall International Famous Shopping Center, Beijing Ole Happy City with a total area of 228,000 square meters will be built, including the construction of Outlet Commercial City, high-tech indoor amusement park and five-star hot spring resort hotel. As for whether it is possible to build another amusement park project among these three major projects, it is still inconclusive.

Three weaknesses create "castle ruins"

The abandoned 14 was demolished at the end of 2004, and the back of Wodelin's departure made people cry. In the view of Dr. Liu Simin, a famous tourism sociologist and a special researcher at the Tourism Research Center of China Academy of Social Sciences, we should reflect on the Wodelin phenomenon from three aspects.

The first is the investor background. Liu Simin said that theme parks are highly professional, with huge investment and high requirements for theme creativity, and need professional teams to operate them. Wodelin's investor, Huabin Group, is not a tourist, nor does it have the help of a professional management brand.

The second is site selection. Liu Simin believes that Wodelin Amusement Park was built next to the Beijing-Tibet expressway, the only road leading to Badaling in Beijing, apparently to intercept a large number of tourists going to Badaling. "This confuses the nature of the two kinds of tourists." Liu Simin told reporters that most tourists who go to Badaling are "tourists who come here to travel", among which travel agencies account for a large proportion. For a group tour with a tight schedule, even if you go to an amusement park, you may just browse. For these people, the fare may be considered too high. "In a theme park, it is meaningful to entertain for at least two hours. A travel agency stays at a scenic spot for 40 minutes, which cannot reflect the participation and experience of the theme park." Liu Simin thinks that choosing Wodelin Amusement Park is a bit natural. The product form does not match the consumer demand of tourists, so it can't play a diversion role. "It seems that the traffic location is very good, but it is actually impossible to connect with these tourists."

Another type of tourists is leisure and holiday type, which is characterized by repeated consumption. These tourists mainly come from the local market. "Such people may go every weekend and every month, and they hope to spend less time and money on the road." Liu Simin analyzed that if the whole journey takes one and a half hours and the round trip takes three hours, it will seriously affect the enthusiasm of local tourists. "In terms of Wodelin's geographical location, the cost of driving and taking a taxi is relatively high. It is best to build it in a place with public transportation, and the driving distance should not be too far. "

It's time again There is no denying that Wodelin Paradise has not caught up with the good times. Leisure and holiday tourism began to develop rapidly in the last ten years. In the 1990s, when Wodelin began to build, it was still an era of sightseeing. Although the two types of tourism develop in parallel, sightseeing is still the main body, but the proportion of leisure and holiday tourism is increasing. Liu Simin said that when Wodelin started construction, domestic tourism was still in the primary stage, mainly for sightseeing. "So this project is a little ahead of schedule."

Liu Simin told reporters that this situation is not uncommon in China. There was a time when hundreds of western palaces appeared all over the country, and soon they were left out in the cold and built behind closed doors. He believes that the theme parks for leisure and holiday, such as Wodelin Amusement Park and later Happy Valley, which are characterized by participation and experience, are highly reproducible, so it is necessary to emphasize the repetition of consumption and attach importance to the return rate of tourists. Therefore, their customers must be regional, and they must be considered within a certain radius (not too big) in order to generate corresponding sufficient consumer demand. The most binding factor is not the simple population (for example,120,000 population), but the level of social and economic development in this area centered on this theme park, that is, the recognition and consumption power of these people for this theme park product (also known as theme park).