Traditional Culture Encyclopedia - Traditional stories - What kind of organizational network is the traditional marketing channel system?
What kind of organizational network is the traditional marketing channel system?
Traditional marketing channel is a highly separated organizational network. According to relevant information, the traditional marketing channel system consists of manufacturers, wholesalers and retailers. In the process of product distribution, each member, as an independent enterprise entity, pursues the maximization of its own profits, even at the expense of the overall interests of the channel.
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