Why are more and more celebrity artists bringing live goods?

There are many reasons why more and more star artists start live broadcasting, some of which may include:

1. Live broadcast with goods is a new marketing model, which allows star artists to interact with fans and improve brand awareness and product sales.

2. Live broadcast can help celebrity artists to expand the influence of social media and e-commerce platforms and improve their personal brand value and business value.

3. Live broadcast with goods can also make star artists better understand consumer needs and trends, and provide reference for future product development and marketing.

For live artists with goods, I think this is a new business model, which can not only meet the shopping needs of consumers, but also help star artists to expand their influence and commercial value. Of course, star artists need to pay attention to maintaining a good image and integrity in the live broadcast, and abide by relevant laws, regulations and business norms. In addition, consumers also need to treat live broadcast products rationally, understand the quality and cost performance of products, and do not blindly follow the trend of shopping to ensure that their rights and interests are not infringed.