What does the market positioning principle include?

Market positioning is the positioning of enterprises and products in the target market. The main principles include the following:

Avoid strong positioning. Avoid direct competition with powerful competitors.

Head-on positioning. According to their own strength, in order to occupy a better market position, enterprises do not hesitate to compete head-on with the most advantageous and powerful competitors in the market, so that their products can enter the same market position as competitors.

Relocate. Enterprises make secondary positioning for products with less sales and poor market response.

Market positioning was put forward by American marketers AL Ries and Jack Trout in 1972. Its meaning means that an enterprise creates a distinctive and impressive image for its products according to the position of competitors' existing products in the market and the importance that customers attach to certain characteristics or attributes of the products, and vividly conveys this image to customers, so as to determine the appropriate position of the products in the market.