Traditional Culture Encyclopedia - Traditional stories - The basic requirements of tea packaging design, do you know? (II)

The basic requirements of tea packaging design, do you know? (II)

You can use modern techniques to deform the traditional pattern to make it more modern flavor, more symbolic, more concise. The real traditional sense of packaging gives people a sense of culture, connotation, extraordinary, which is also compatible with the personality of tea.

3. Tea packaging text should also be concise and clear

The text of the tea packaging gift box is also an important part of the design, a package can be without any decoration, but can not be without the text, just as a person, he must have a name, the text of the tea packaging must be concise, clear, fully reflecting the attributes of the goods, should not be used in an overly complicated locking fonts and words not easily recognized. Fonts and not easy to recognize the word, too hard and sharp fonts are not very suitable.

Tea is a traditional and ethnic commodities, Chinese calligraphy has a long history, but also has a strong artistic and ornamental roots, can be appropriate to use calligraphy to reflect the tea culture of the deep underlying charm, reflecting the long cultural history of the Chinese nation, it is the best, but to use easy to understand, easy to read, easy to recognize the font, too grass or unclear font to be used sparingly, must be taken into account the consumer's ability to recognize. To take into account the consumer's ability to recognize, to make people clear at a glance.

Tea packaging design materials, colors, patterns, text and other elements are closely related to the commodity, the most critical issue is how to accurately and quickly pass the commodity information, which is the designer to be put in the first place, which is a measure of the excellence of a piece of packaging design standards.