How to do scene marketing in campus market?

When doing scene marketing on campus, we usually think of fixed-point promotion such as booths. In fact, we can also do circulation promotion through users and customers.

In fact, we can take McDonald's, Starbucks and other catering and fast-moving industries as examples.

You deliver food outside, and they wrap it in a paper bag.

But this paper bag is not a simple takeaway bag. Besides its square shape, its bottom is flat, so when customers go out with their bags, they also take them.

Whether you are carrying it or holding it, you are actually advertising McDonald's and Starbucks when you walk on the road.

And back in the dormitory and office, many people are used to keeping this bag as a garbage bag. When you put it on the table, take out the food from it, put the garbage in the bag and throw it away. In this process, this package is the scene where advertisements are popular.

This behavior is called visualization. Will consider from the user behavior, consider which link can be exposed, the problem will be solved.

A simple answer to a case

In this age of entertainment, young people prefer creative and challenging activities. It is precisely because of the emergence of various creative short videos that Tik Tok has won the favor of the whole people.

Red Bull teamed up with more than 0 universities in China/KLOC-0 to hold the activity of "Energy Campus, Mobile Phone for Red Bull". In class, students change bookmarks with their mobile phones before class. Encourage students to focus on the classroom, focus on the present, output healthy and upward values, and have the first experience of campus scene marketing innovation in a novel and fun interactive form.

Young college students are very willing to challenge new things, and businesses have seized this and conducted scene marketing in colleges and universities. The activity is like this: students exchange their mobile phones for red bull.

But this change is not a real change. You can still take your mobile phone away after class. There is also an exquisite bookmark with the QR code of the official account of Red Bull WeChat. After paying attention to the official account of WeChat, you can freely choose the bookmark template of "energy bang" and write your own "energy" language on it to finally generate bookmarks.

Scene Marketing of "Energy Campus, Mobile Phone for Red Bull" Through this online and offline interaction, the students who participated in the activity paid long-term and sustained attention to their official WeChat account, and the marketing effect exceeded expectations.

Moreover, above the classroom, it is a moment of "concentration" and "energy supplement", which coincides with the spirit and brand proposition advocated by Red Bull's "Energy Campus, Mobile Phone for Red Bull" activity.