Graphic fast printing store site selection, how to choose a place

After deciding to open a start-up store, the site selection of the fast printing store can be said to be the first step in the execution of the entrepreneurial decision. To carry out the location of the fast printing store, the main thing is to clarify what kind of fast printing store you want to open, that is to say, who is your target customer, here simply the customer can be divided into five categories: ① business customers; ② corporate customers; ③ students; ④ social customers; ⑤ specific customers (such as design institutes, advertising agencies, printing houses, etc.).

Many quick printing stores are opened because they have specific customers. That is to say that there is a relationship and business first, and then open the store. This type of store is not in our discussion.

(a) the target customer is business customers

If you want to open a store in the city of commercially developed (including light industry, services), that business customers is your first choice, the address of course, to be selected in the C B D business district that is the so-called center of the business district. According to the experience of good color, open store territory is more important than the specific location. Because if the store is opened in the city's main road, it has obvious advertising effect, the image of the enterprise is more prominent, customers find it more convenient and other advantages, but such an address also has a lot of shortcomings: high rent is the main one, while parking is difficult, the flow of people but can not be parked, all of these will increase the cost of opening the store. Therefore, we should first set the general location of the store area, and then you can find some side roads, about 300 meters away from the dry road, and the rent may be double the difference. Customers have five stores in Tianjin, none of the store is is on the dry road, but the store entrance are public **** parking lot. Parking lots are crucial for quick printing stores. Customers opened in the C B D business district of Xiaobailou store, now there will be an average of 150 customers a day into the store to consume, the daily reception of more than 200 customers is not uncommon. Customer unit price of about 100 yuan, the average customer unit price is not high, high traffic is the characteristics of business customers.

(ii) target customers are business customers

If your city to industrial manufacturing industry, it is recommended that you open the store in the economic development zone, the specific location should be in the management committee or the head office and the relatively busy commercial office area nearby. Being right next to a mega-corporation or a government department is not the best choice, as they all have very sophisticated outsourcing providers. Their business is not available in a day or two, which is not conducive to the development of a new store.

(C) Targeting students

Near a school is also a good choice. But the school should be large enough, there are schools specializing in design is the first target of the fast-printing store, whether it is architectural design, or advertising art design, industrial design. Tianjin University and Nankai University nearby there are more than 20 fast printing store. If the school is not large, it is best not to open inside the school, then there will be too many limitations. Now that all cities have built university districts, the risk of opening a store there will be much smaller. The best thing about being near a school is that there are vacations, so think about off-season camping. In the case of the Baiji Road store, for example, when it first opened, students were the main source of customers for the store, and after it stabilized its footing, it developed social and commercial customers. Now student business only accounts for about 30 percent of the store's business.

(D) Target customers are social customers

Social customers are actually scattered among all the target customers. Just try not to open your store in a residential area. This is because the neighborhood customers are not mature enough to support the store.

Shuttles are not a bad thing, there are shuttles in every major city. Both for the old and new stores have advantages and disadvantages. If the new store can be the old store to study through, pick up the gaps, make the best use of the situation, in the mature store next door to open a store is a shortcut. But then you have to be very careful. If you only see the other side of the skin and his shortcomings, blind confidence, then there will be trouble, there may not be the ambition of the body first death. As the saying goes, existence is hard, so it is vital that you first study the strengths and advanced experiences of established stores and then look for your own innovative opportunities.

The above said about the experience of the fast printing store site selection is some of their own humble opinion, in fact, in my experience, the success of the site selection only accounted for a part of the whole fast printing store operation. In the choice of equipment, the development of business philosophy, business development, personnel training are important factors in the survival and sustainable development of the fast print store.