Traditional Culture Encyclopedia - Traditional stories - Behind the blocking of multi-million fans Netflix 'Xiu Cai', how big is the consumption power of the middle-aged and old-aged market? Why do middle-aged and elderly people like these web celebrities s
Behind the blocking of multi-million fans Netflix 'Xiu Cai', how big is the consumption power of the middle-aged and old-aged market? Why do middle-aged and elderly people like these web celebrities s
According to the Report on the Consumption Habits and Preferences of the Elderly in China, the size of China's consumption market for the elderly in 2019 has exceeded 3 trillion yuan, and it is expected that by 2030 it will exceed 10 trillion yuan. In addition, the elderly's consumption expenditure on traveling, health and education is growing particularly fast, showing the huge potential and consumption power of the middle-aged and elderly market.
The reasons why middle-aged and elderly people like these Netflix may include the following: firstly, the consumption habits of middle-aged and elderly people on social media are different from those of young people, and they are more inclined to get information, entertainment and socialization on short video platforms such as Jittery Voice and Shutterbug; secondly, these Netflix are able to provide content that meets the needs of middle-aged and elderly people, such as health and wellness care, family life, and emotional stories, which is consistent with the the life experience and interests of middle-aged and elderly people; in addition, these Netroots are often able to deliver information in a simple and easy-to-understand way, which is more easily understood and accepted by middle-aged and elderly people.
In summary, the consumption power of the middle-aged and old-aged market is huge, and these Netroots are able to provide content that meets the needs of middle-aged and old-aged people and easy-to-understand information, and thus are loved by middle-aged and old-aged people. However, it should be noted that the reason and impact of the banning of Shake's ten-million-fan anchor "Xiu Cai" is not yet clear, and further information on the specifics is needed. In addition to the points mentioned above, middle-aged and elderly people also like these Netflix for the following reasons:
Filling the spiritual void: After retiring, middle-aged and elderly people often lose their old jobs and social roles, and are prone to feel lonely and lost. These web celebrities can provide some sense of companionship and attention to fill the spiritual emptiness of the middle-aged and elderly.
Acquiring new knowledge: Some netroots will share some life tips, health and wellness knowledge, etc., which are valuable for middle-aged and old people and can increase their knowledge and experience.
Pursuing freshness: middle-aged and old people have experienced different times and societies, and their curiosity about new things is stronger than that of young people. These web celebrities can provide some new and interesting contents and experiences to satisfy the curiosity of middle-aged and old people.
Social identity: In the live broadcasting rooms or fan groups of some web celebrities, middle-aged and old people can find like-minded friends and establish a new social circle and sense of identity.
In summary, middle-aged and old people like these Netflix for various reasons, including filling spiritual emptiness, acquiring new knowledge, pursuing freshness and social identity. At the same time, the consumption habits of middle-aged and elderly people on social media are different from those of young people, and these Netflix are able to provide content that meets the needs of middle-aged and elderly people and easy-to-understand information, and thus are loved by middle-aged and elderly people. In addition, the reasons why middle-aged and elderly people like these Netflix stars include the following:
Remembering the past: middle-aged and elderly people often have deep feelings and memories of things and experiences in the past. These Netflix sometimes share some age-old songs, movies, stories, etc., which inspire middle-aged and old people's memories and emotional ****songs.
Pursuing entertainment: Middle-aged and elderly people need some relaxing and enjoyable entertainment in their lives to relieve stress and enrich their lives. These netizens can provide some entertaining and interesting topics and contents to satisfy the entertainment needs of middle-aged and old people.
Searching for self-worth: Middle-aged and elderly people are often searching for their self-worth and positioning, hoping to prove their existence and value. These web celebrities are able to stimulate the self-identification and self-presentation desires of the middle-aged and elderly while displaying their talents and characteristics.
All in all, middle-aged and elderly people like these netizens for various reasons, including filling spiritual emptiness, acquiring new knowledge, pursuing freshness, social identity, recalling the past, pursuing entertainment, and searching for self-worth. These Netflix can provide content that meets the needs of middle-aged and elderly people and information that is easy to understand, so they are loved by middle-aged and elderly people. In addition, the reasons why middle-aged and elderly people like these web celebrities include the following:
Family emotion***song: these web celebrities often interact with viewers in live broadcasts, sharing the moments and feelings of family life, which can easily cause family emotion***song of middle-aged and elderly people. Middle-aged and elderly people have deep feelings and identity for family and affection, and these contents can stimulate their emotional ****ming and thinking.
Era background***chirp: Different era background will have an impact on people's thoughts and values. Some netizens will share some songs, movies and stories of the times, reflecting the background and values of the times, which can easily arouse the ****ing and recognition of the middle-aged and the elderly.
Regional culture***: The cultural characteristics and customs of different regions also affect the preferences and identities of middle-aged and elderly people. Some Internet celebrities will share some regional cultural characteristics and customs, which is easy to arouse the regional cultural ****ing and emotional connection of the middle-aged and the elderly.
In summary, the reasons why middle-aged and old people like these net celebrities include filling spiritual emptiness, acquiring new knowledge, pursuing freshness, social identification, recalling the past, pursuing entertainment, finding self-worth, family emotion***sing, era background***sing and regional culture***sing, and other factors. These Internet celebrities are able to provide content that meets the needs of middle-aged and elderly people and information that is easy to understand, and are therefore loved by middle-aged and elderly people. At the same time, the consumption habits of middle-aged and elderly people on social media are different from those of young people, and these factors also contribute to middle-aged and elderly people's favoritism and identification with these Netroots.
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