The use of rhetoric in news reporting (II)

Three, how to correctly use rhetoric in news reporting

Although news rhetoric plays such an important role in news reporting and has such great significance, it is feared that the effect of rhetoric will be counterproductive if it is not correctly used. The "title party" is one such example, which abuses rhetorical techniques to gain the audience's attention, producing a bad social impact that should be remedied and resisted. How to correctly and appropriately in the news report using rhetorical devices, is a worthy of deep thought, we must first of all avoid the emergence of the "title party" this phenomenon, but also to understand and comply with a few basic principles of journalistic rhetoric.

(a) "title party" phenomenon of the departure of the principle of news rhetoric

? With the advent of the network era, the development of science and technology has greatly improved the speed and breadth of news dissemination, the new media rhetorical phenomena continue to emerge, the media in order to be able to attract people's attention to the pursuit of click-through rate, there is a "title party" such a bad phenomenon. In order to attract the attention of the audience, gain virtual capital, and improve the competitiveness and influence of the media, many media reporters or editors will use rhetorical means and methods to create sensational news headlines in order to win the attention of the audience. Most of the "headline party" news are exaggerated, with strong subjective tendency, serious discrepancy between the title and the text, vulgar language and even false information, etc., which often misdirect public opinion and bring about extremely bad social impact. The "title party" news not only reduces the audience's information reception efficiency, but also affects the credibility of the media, deteriorating the media environment, so that people have questioned the news reports.

? The phenomenon of "title party" is an example of the wrong use of rhetoric in the field of journalism. These media abused rhetorical techniques such as metaphor, hyperbole, prose, and emphasis, which violated the principles of objectivity and truthfulness in journalism. In addition, the original purpose of using rhetoric in the news industry is to enhance the beauty of the news language and to make the news more effective in communication, which is based on the communication value of the news itself, whereas the "title party" news no longer has any communication value due to its false and exaggerated language style and the negative effects it brings. The use of these rhetorical devices is only to expand the breadth of its dissemination, not to increase the formal beauty of the news language. Therefore, the "title party" this violation of the principle of news rhetoric phenomenon should be strictly prohibited, and its huge dissemination power will mislead other media to follow the trend of imitation, very easy to bring the whole news industry culture.

? To eliminate the phenomenon of "title party", the news industry should set up relevant norms to guide the industry to the correct use of news rhetoric; news media should also strengthen self-discipline, comply with relevant laws and regulations, improve their own professionalism, and reasonable and appropriate use of news rhetoric.

(2) The basic principles of news rhetoric

To use news rhetoric correctly, it is necessary to know the basic principles of news rhetoric. The basic principle of news rhetoric refers to the basic law of improving the effect of news language expression according to the basic characteristics of the news language, which reflects the basic laws of news rhetoric. Zheng Kuang in the "news writing" will be the basic principles of news rhetoric is summarized in the following four points.

1. Accurate and specific

? News, as a report of recent facts, must first have authenticity and objectivity. News language requires accuracy without ambiguity, the title should be concise and generalized without loss of integrity. In some news, the time and place of the event is ambiguous, which can not meet people's information needs, is out of the principle of journalistic rhetoric, this kind of journalistic rhetoric is called irregular. The right news report should contain precise and specific information, avoiding vague reports.

2. Freshness

? Freshness is also a major feature of the news, to ensure the freshness of the news, is also a major requirement for news rhetoric to do. As mentioned earlier, the use of news rhetoric is to make news reports more beautiful, so good news is in the role of rhetoric to become vivid images, they often live verbs, there is a harmonious rhythm, so that the news is more attractive, the dissemination effect is more significant.

3.? Concise and clear

? Succinctness that is, to use concise language to express the rich text content. Succinctness in news rhetoric means using concise words and language to express colorful news facts and provide as much useful information as possible for the audience. To make the news rhetoric concise and clear, we should delete some redundant words and phrases, and use more real words to express and less dispensable words. If the facts of the news is compared to a wet towel, the news report should be wrung out the water on the towel, presenting the most concise language expression.

4.? Easy to understand

? News is a kind of cultural information, with a wide range of social, its is to face the audience of different ages, so it is necessary to take into account the cultural background and cultural level of different audiences, as far as possible to do popular and simple, so that all people can understand the content of the report, access to valuable information. Whether the news is easy to understand is directly linked to its communication effect. In order to make the news easy to understand, we should learn to use some colloquial expressions, be careful with the use of local dialects, and avoid the use of unfamiliar words and long passages of text. Only in this way can we ensure that the news can be accepted by the people.

References:

1.? The Causes and Harms of the "Title Party" Phenomenon, Wu Hui, 2008

2.? An Experimental Discussion on the Basic Principles of News Rhetoric, Zheng Kuang, 1992

3.? Rhetoric and the Formal Beauty of News Language, Baojin Li, 2011