How to do a good job of catering differentiated marketing, catering differentiated marketing strategy

A few years ago, if someone wanted to use a cell phone to pay for the products consumed, basically impossible, because the restaurant owner will tell you, we do not have mobile payment here. And in recent years with the development of the Internet, basically every restaurant will set up mobile payment. And such a change comes from the immediate needs of consumers.

To give an example that consumers have encountered. When you go to a restaurant and ask for a waiter, it's rare that you can get a waiter at once, but usually you have to ask twice, and the waiter will say, "Excuse me, I'm sorry, but you'll have to wait a minute," because he's serving other customers, and even though he knows that the other table is already impatient, he can't help but serve this table first.

Situations like these are the result of urgent consumer demand, and this demand for convenience and experience will now very much influence diners' judgment of restaurants.

In order to be able to truly solve this consumer demand, in the past, a lot of restaurant owners are also thinking of a very large number of methods, one of the cases is that more than ten years ago, Guangdong's dishes are made very beautiful and beautiful, cold dishes, seafood, stir-fried vegetables, staple food, a very thick book, but now the catering establishments basically is a piece of paper of the convenience of the menu, all the name of the dish, according to the name of the dish that you want to eat! Check the box, and you can wait for the food to be served.

But another very influential factor is the consumer experience of the diners, the experience is largely psychological feelings, after 90 consumers care more and more about the experience, if this aspect can better meet, can win very much in the catering industry competitive advantage, improve the dining rate.

2, the business strain

Today, many of the catering industry in the catering brand is ready to start purchasing traffic.

But in the catering industry, we can clearly feel that the current catering is a relatively low level of digitalization of the industry, even on the Internet than the small Taobao store owners know that every day every day to his store inside the people who came to no, bought what things, the average customer unit price is how much. Because they make the most of the digital model, but many restaurants do not know every day to the store inside what people, who he is, the next time will not come.

Now there is an important point of recognition is that the degree of digitization is different, bring different efficiency. Catering bosses are also thinking how to use less people to serve more consumers, if not now in accordance with such requirements to implement, the cost can not afford. So as a qualified catering people should need to constantly adapt to the market, through product data to adapt.